The Creature Nannie

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Dog Kennel Business Plan

Management Summary

Sara Sloth has a degree in marketing from the University of Oregon. Throughout her four years at Oregon, Sara worked part time (full time in the summers) at a veterinary clinic. She chose this because of her love for animals, in particular dogs.

Upon graduating Sara went to work for Funk & Associates, a local marketing/PR firm. Sara spent a few years full time at Funk at which point she and Tom, her husband decided to have children. She was able to work out an arrangement where she could work part time for Funk from her home while raising her children (she eventually had a second a year later). It has been six years now and the children are five and six years of age.

Now that the children are considerable less maintenance, Sara was looking for another source of income to supplement the part time contract work with Funk. The Sloth's had a dinner party one evening and one of their guests had commented that their dog had just returned from a kennel and was pretty unhappy. This is when the idea clicked that she could offer a dog foster family set up from her home that would supplement her income, satisfy her love of animals, and not interfere with her responsibilities with the family and Funk. The Creature Nannie was born.

7.1 Personnel Plan

Sara will be the only employee.

Personnel Plan
Year 1 Year 2 Year 3
Payroll $12,000 $12,000 $12,000
Other $0 $0 $0
Total People 1 0 0
Total Payroll $12,000 $12,000 $12,000