The Creature Nannie

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Dog Kennel Business Plan

Executive Summary

The Creature Nannie is a doggie foster family arrangement in Sara Sloth's home. When customers leave their dog at the Sloth's home it is surrounded by people all day, has its own bed, is taken for walks twice a day, and has a one acre fenced-in backyard to explore. The Creature Nannie is a superior alternative to a kennel because the dogs get attention all day, have plush facilities, and have ample opportunities to exercise. The guest dogs can even sleep in the children's rooms (in the bed under the sheets if they choose). Basically, the dogs become a temporary member of the household. The Creature Nannie is able to offer this specialized attention because they are equiped to handle only four dogs at a time.

The Creature Nannie will compete directly with kennels but offer a superior service. Once word gets out about The Creature Nannie, the schedule is forecasted to be near capacity within the first eight months. The Creature Nannie will reach profitability very quickly and will generate revenues of $18,000 by year three.

1.1 Objectives

The objectives for the first three years of operation include:

  • To create a service-based company whose goal is to exceed customer's expectations.
  • To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
  • To develop a sustainable home business surviving off its own cash flow. 

1.2 Mission

The Creature Nannie's mission is to provide the customer with the finest foster care service for their canine companion.  We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.3 Keys to Success

The Creature Nannie's key to success is building a loyal and vocal customer base.