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Display Case Marketing Business Plan

Mirabile Dictu Advertising

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Company Summary

Mirabile Dictu Advertising, LLC is a start-up owned and operated by two seasoned hardware industry professionals.  Both have extensive experience in the hardware industry and have maintained excellent reputations in the industry for over 55 combined years.  In addition, these professionals are highly motivated and fully capable of handling the sales/management and finance/administration areas, respectively.

2.1 Company Ownership

Mirabile Dictu Advertising, LLC will be created as a Nebraska based LLC in Creighton County, owned by its two principal owner/operators and one owner/investor.  As of this writing, it has not been chartered.

2.2 Start-up Summary

The firm's founders, McKenzie Bossard and Fernando Hearndon, will handle day-to-day operations of the business and will focus on generating advertising sales and sales leads with prospects.  McKenzie and Fernando will be focused on sales execution and will work collaboratively to ensure that this business venture is a success.

It is estimated that the start-up costs before the company opens for business will include legal costs, stationery, insurance, home office, computers, and related expenses.  These start-up costs are to be covered from the capital provided by the founders and an investor.  The table below identifies the total start-up expenses anticipated during the first six months of operations and includes the initial start-up costs as noted above.