Plan Outline
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SIC 5812 Eating and Drinking Places - Eating places
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Dessert Bakery Business Plan
Rutabaga Sweets
Company Summary
Rutabaga Sweets is a dessert bar concept based in the Business Improvement District of Washington DC. It emphasizes handmade gourmet desserts in a casual atmosphere. Watching your dessert be prepared right in front of you is the unique selling point of our business.
2.1 Company Ownership
Rutabaga Sweets is a sole proprietorship seeking seed money. Incorporation will be decided at a later date as investors are secured.
2.2 Start-up Summary
Our start-up costs come to $300,000 which is mostly kitchen equipment, store furnishings and construction, and starting inventory expenses associated with opening our first store. The start-up costs are to be financed by outside investment. The assumptions are shown in Table 1 and Illustration 2.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $1,000 |
| Office Supplies | $2,000 |
| Beginning Inventory | $5,000 |
| Sommelier consulting | $500 |
| Menus, etc | $1,000 |
| Insurance | $500 |
| Rent | $5,000 |
| Design & Construction | $125,000 |
| Research and Development | $1,000 |
| Furnishings | $10,000 |
| Expensed Equipment | $125,000 |
| Dishes, silverware, glassware, etc | $5,000 |
| Total Start-up Expenses | $281,000 |
| Start-up Assets | |
| Cash Required | $19,000 |
| Start-up Inventory | $0 |
| Other Current Assets | $0 |
| Long-term Assets | $0 |
| Total Assets | $19,000 |
| Total Requirements | $300,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $281,000 |
| Start-up Assets to Fund | $19,000 |
| Total Funding Required | $300,000 |
| Assets | |
| Non-cash Assets from Start-up | $0 |
| Cash Requirements from Start-up | $19,000 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $19,000 |
| Total Assets | $19,000 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Investor 1 | $300,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $300,000 |
| Loss at Start-up (Start-up Expenses) | ($281,000) |
| Total Capital | $19,000 |
| Total Capital and Liabilities | $19,000 |
| Total Funding | $300,000 |
