Plan Outline
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SIC 7999 Amusement and Recreation Services - Amusement and recreation, nec
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Day Spa Business Plan
Pamperzhou Day Spa
Company Summary
Pamperzhou Day Spa is a new destination offering customers the combination of massage, body treatments, facials and anti-aging treatments. The settings are upscale, beautiful and serene. We cater to both men and women and offer the latest in skin care products and therapies.
Culway Plaza, where we plan to locate, has a daily traffic count of 64,000 cars. It is also only two blocks from a commuter train stop, and has an upscale hair and nail salon which would complement our services nicely.
2.1 Company Ownership
Pamperzhou Day Spa is a Sole Proprietorship owned by Madame Pamperzhou. Madame functions as developer and manager for Pamperzhou Day Spa. Madame has been a marketing and sales professional for over 15 years with a proven track record, who has been working in the medical industry for the last five years. While her tenure with X Company, a leading dental manufacturer, she built the Metropolis territory from $400k per year to over $1.8 million per year. During Madame's sales career she also built a territory from zero per year to over $3.6 million per year at Y Computer Systems. At her current position with Z Dental Systems, she continues to excel and currently ended 2004 at 117% of the sales budget. Earlier in her career, as a leasor / manager for an Apartment community, she consistently maintained a 100% lease level while managing a 140-unit apartment community. Prior to that, she worked in the budget department for an overseas United States Military installation in Bamberg, Germany. Madame's unique cold-calling, sales, budget, management and people skills will be a perfect fit for building the client-base in a new business and seeing it through to success.
2.2 Start-up Summary
The following table outlines start-up expenses related to leasing, build-out and start-up expenses in opening Pamperzhou Day Spa. The bulk of the start-up costs will be invested by the owner and the remainder will be funded through short-term financing. Details are provided in the tables below.
Other Current Assets purchased at start-up are as follows:
Massage table equipment - $3,795 (5 complete)
Aesthetician Equipment - $2,800 (2 room setup)
Decor and Furnishings - $13,000
Envision Software & Equipment - $4,000
Signage - $3,500
Backbar Supplies - $5,000
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $2,500 |
| Printing, stationery, bags, grand opening coupons | $3,500 |
| Brochures | $500 |
| Construction/Design | $45,000 |
| Insurance | $2,000 |
| Rent | $17,000 |
| Research and Development | $0 |
| Advertising | $5,000 |
| Accountant | $950 |
| Linens | $4,000 |
| Other | $0 |
| Total Start-up Expenses | $80,450 |
| Start-up Assets | |
| Cash Required | $35,000 |
| Start-up Inventory | $6,000 |
| Other Current Assets | $32,095 |
| Long-term Assets | $0 |
| Total Assets | $73,095 |
| Total Requirements | $153,545 |
| Start-up Funding | |
| Start-up Expenses to Fund | $80,450 |
| Start-up Assets to Fund | $73,095 |
| Total Funding Required | $153,545 |
| Assets | |
| Non-cash Assets from Start-up | $38,095 |
| Cash Requirements from Start-up | $35,000 |
| Additional Cash Raised | $11,455 |
| Cash Balance on Starting Date | $46,455 |
| Total Assets | $84,550 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $35,000 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $35,000 |
| Capital | |
| Planned Investment | |
| Owner Investment from Sale of Home | $130,000 |
| N/A | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $130,000 |
| Loss at Start-up (Start-up Expenses) | ($80,450) |
| Total Capital | $49,550 |
| Total Capital and Liabilities | $84,550 |
| Total Funding | $165,000 |
