Safe Kids Child Care

Start your own business plan »

Day Care Business Plan

Strategy and Implementation Summary

Safe Kids Child Care will succeed by offering its clients' children a safe and secure care environment, and close personal attention. The goals of the center are dual-sided: to help parents feel good about the care of their children, and to make it a safe, educational, and fun experience for the child.

5.1 Competitive Edge

Child care competitive edge is the facility's efforts in obtaining all appropriate licensing and certifications. Additionally, thorough pre-hire background screenings are performed on all individuals before hired for employment.

5.2 Sales Strategy

Safe Kids Child Care will make a significant profit through the excellent care of children. Even though Safe Kids charges less, the company will see profit within the first year due to beneficial word-of-mouth advertising. The company expects to double its' clientele every six months, for the first 18 months.

5.2.1 Sales Forecast

As the following table shows, the company plans to deliver sales of approximately $262,000 in the first year, $515,000 in the second year, and $674,000 in the third year plan implementation.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Full-Time Child - Month 640 1,200 1,500
Drop-In Child - Hour 1,875 3,500 4,000
Other 0 0 0
Total Unit Sales 2,515 4,700 5,500
Unit Prices Year 1 Year 2 Year 3
Full-Time Child - Month $400.00 $420.00 $441.00
Drop-In Child - Hour $3.00 $3.15 $3.31
Other $0.00 $0.00 $0.00
Sales
Full-Time Child - Month $256,000 $504,000 $661,500
Drop-In Child - Hour $5,625 $11,025 $13,240
Other $0 $0 $0
Total Sales $261,625 $515,025 $674,740
Direct Unit Costs Year 1 Year 2 Year 3
Full-Time Child - Month $10.00 $11.00 $12.00
Drop-In Child - Hour $0.75 $0.80 $0.90
Other $0.00 $0.00 $0.00
Direct Cost of Sales
Full-Time Child - Month $6,400 $13,200 $18,000
Drop-In Child - Hour $1,406 $2,800 $3,600
Other $0 $0 $0
Subtotal Direct Cost of Sales $7,806 $16,000 $21,600