JTB Integrated Technologies

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Database Software Business Plan

Web Plan Summary

JTB's Integrated Technologies Division will have the final responsibility for building, testing, updating, and maintaining the websites for all three subdivisions and the holding company which oversees them. JTB's Web-based marketing plan is essentially the same for all of the JTB divisions, with the exception of how each division targets its clients. As JTB will be able to add its services offering into the marketplaces to be developed, we will get day to day information and feedback from the various paid ads we place in industrial trade magazines, and with other websites as well. The Web plan is to link our products and services with as many affiliate sites as possible. 

When established, these marketplaces and affiliate sites will serve as a very cost-effective marketing tool for all of the JTB divisions, again keeping in mind that each divisions approach to this will be tailored towards its intended potential clients. Each division will have dedicated websites operating under the JTB logo. With a track record available at all times via our servers, we can easily show others seeking a better marketing system, order processing, Web-based marketing, and special applications that JTB products perform as intended providing affordable long term results for our clients. 

6.1 Website Marketing Strategy

JTB will develop and manage as many industrial marketplaces as possible, seeking out niche marketing that drives customers to our industrial product and service sites. JTB will also embed itself into many other sites utilizing search engine technology, affiliate marketing programs, and paid banner ads.

As JTB will develop all of its sites and Internet-based applications internally, this will be done at a considerably lower overall cost that our competitors would spend to develop the same type of Web-based applications.