TTR Data Recovery

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Data Recovery Services Business Plan

Market Analysis Summary

Data recovery is a $150 million specialty industry that is growing by 10% each year. As more and more companies realize that there are solutions to data recovery that can save millions of dollars, the industry will grow even faster.

An important element in the growth of the industry is the how often most companies need recovery services. Recent surveys indicate that recovery services are required, on average, two to five times a year.  Consequently, most companies don't invest in personnel with data recovery expertise.

In a number of respects, recovery services are important to a company only after data has been destroyed.  This offers an opportunity and a disadvantage to firms like TTR Data Recovery Technologies. 

When companies contact TTR, they want the problem solved yesterday.  When TTR contacts the company concerning future failures, companies are hesitant to invest in preventative actions. This will change in the future.  The marketing goal of TTR Data Recovery Technologies is to successfully sell preventative recovery programs to companies.

4.1 Market Segmentation

ERR Data Recovery Technologies will focus on three customer groups:

  • Value Added Resellers (VAR): This group is the critical supplier of products and services to almost every industry.  Data recovery services can quickly become a strong profit center for VARs serving their markets. The VAR would sell the service to the customer and TTR Data Recovery Technologies would perform the work.
  • Company IT Units: These units manage the company servers and networking systems.  Clearly, when data is lost, it is their job to retrieve it quickly. TTR Data Recovery Technologies would be an invaluable resource when recovering data.
  • Public Institution IT Units: These units manage the research and educational institutions' servers and networking systems. Years of research or institution data can be lost.  Typically, these institution don't have the expertise in-house to solve these problems.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Value Added Resellers 20% 20,000 24,000 28,800 34,560 41,472 20.00%
Company IT Units 10% 100,000 110,000 121,000 133,100 146,410 10.00%
Public IT Units 10% 30,000 33,000 36,300 39,930 43,923 10.00%
Total 11.50% 150,000 167,000 186,100 207,590 231,805 11.50%