U&Me Dance

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Dance Studio Business Plan

Management Summary

U&ME Dance will be a very small company with the two owners, Mary Evans and Toni Simler, responsible for managing and directing all activities.

Mary Evans, owner and dance director, will primarily be responsible for the following:

  • Teaching advanced students.
  • Hiring, training and supervision of new instructors.
  • Scheduling and planning the dance group lessons and special events.
  • Creating dance lesson programs and packages.
  • Studio events.

Mary Evans brings with her seven years of experience as a dance instructor, as well as certification as a dance instructor from the National Dance Teachers Council of America (NDTCA).  She has knowledge of the operation of dance studios from her training with previous studio managers, and experience of management herself.  She also brings with her, knowledge of the dance industry, the champions, the styles, and experience with previous students.  Her six years of teaching have brought her many connections that can benefit U&ME Dance.

Toni Simler, Owner and Business Director, will primarily be responsible for the following:

  • Teach social foundation/bronze students
  • Managing the accounting/financial aspect of the company
  • Bookkeeping/payroll
  • Design and develop advertising and marketing strategies
  • Contract negotiation/vendor relations

Toni brings thirty years of working in corporate business, where she was most recently a business manager, contract manager and call center manager for Lucent Technologies and AT&T. Most of her career in telecommunications centered around customer service. She will be able to put this knowledge and experience to good use at U&ME Dance. In addition, Toni with her husband have been dance students since 1995. She knows firsthand how it feels to be a student and brings with her the knowledge she learned while taking dance lessons for five years.

7.1 Personnel Plan

A teacher training class began in April to train two teachers. These teachers will be given the training for free with an understanding that they are neither hired nor paid during this time. In exchange for this training, they will be offered a job, once U&ME Dance gets enough customers. Our goal is to have five part time/full time instructors by the end of 2002, which includes the two owners.

At some point in the future, we will see about hiring a receptionist.

Personnel Plan
Year 1 Year 2 Year 3
Owners Salary/Distribution $65,000 $72,000 $84,000
Instructors Compensation $33,150 $40,000 $40,000
Other $0 $0 $0
Total People 5 5 5
Total Payroll $98,150 $112,000 $124,000