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Custom Printed T-Shirts Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Graphics 0% $0 $0 $2,500 $4,658 $5,689 $6,987 $7,989 $9,545 $11,454 $14,545 $16,858 $18,010
Artwork 0% $0 $0 $500 $932 $1,138 $1,397 $1,598 $1,909 $2,291 $2,909 $3,372 $3,602
Total Sales $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Graphics $0 $0 $1,250 $2,329 $2,845 $3,494 $3,995 $4,773 $5,727 $7,273 $8,429 $9,005
Artwork $0 $0 $250 $466 $569 $699 $799 $955 $1,145 $1,455 $1,686 $1,801
Subtotal Direct Cost of Sales $0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
David 0% $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
In-store employee 0% $0 $0 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300
In-store employee 0% $0 $0 $0 $0 $900 $900 $900 $900 $900 $900 $900 $900
Printer 0% $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,800 $1,800 $1,800 $1,800
Bookkeeper 0% $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Total People 0 1 4 4 5 5 5 5 5 5 5 5
Total Payroll $0 $2,000 $5,800 $5,800 $6,700 $6,700 $6,700 $6,700 $7,000 $7,000 $7,000 $7,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612
Direct Cost of Sales $0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806
Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806
Gross Margin $0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806
Gross Margin % 0.00% 0.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Expenses
Payroll $0 $2,000 $5,800 $5,800 $6,700 $6,700 $6,700 $6,700 $7,000 $7,000 $7,000 $7,000
Sales and Marketing and Other Expenses $0 $0 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Depreciation $83 $83 $83 $83 $83 $83 $83 $83 $83 $83 $83 $83
Rent $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Utilities $0 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Insurance $0 $0 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Payroll Taxes 15% $0 $300 $870 $870 $1,005 $1,005 $1,005 $1,005 $1,050 $1,050 $1,050 $1,050
Other $0 $0 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Total Operating Expenses $83 $3,683 $8,753 $8,753 $9,788 $9,788 $9,788 $9,788 $10,133 $10,133 $10,133 $10,133
Profit Before Interest and Taxes ($83) ($3,683) ($7,253) ($5,958) ($6,375) ($5,596) ($4,995) ($4,061) ($3,261) ($1,406) ($18) $673
EBITDA $0 ($3,600) ($7,170) ($5,875) ($6,292) ($5,513) ($4,912) ($3,978) ($3,178) ($1,323) $65 $756
Interest Expense $536 $530 $524 $518 $513 $507 $501 $495 $489 $483 $478 $472
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($619) ($4,213) ($7,777) ($6,477) ($6,887) ($6,102) ($5,495) ($4,556) ($3,750) ($1,889) ($496) $201
Net Profit/Sales 0.00% 0.00% -259.24% -115.87% -100.88% -72.78% -57.32% -39.78% -27.28% -10.82% -2.45% 0.93%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612
Subtotal Cash from Operations $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $2,000 $5,800 $5,800 $6,700 $6,700 $6,700 $6,700 $7,000 $7,000 $7,000 $7,000
Bill Payments $0 $375 $1,652 $4,327 $6,136 $6,912 $7,655 $8,284 $9,157 $10,327 $12,116 $13,610
Subtotal Spent on Operations $0 $2,375 $7,452 $10,127 $12,836 $13,612 $14,355 $14,984 $16,157 $17,327 $19,116 $20,610
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $700 $3,075 $8,152 $10,827 $13,536 $14,312 $15,055 $15,684 $16,857 $18,027 $19,816 $21,310
Net Cash Flow ($700) ($3,075) ($5,152) ($5,238) ($6,709) ($5,928) ($5,468) ($4,230) ($3,112) ($573) $413 $302
Cash Balance $55,700 $52,625 $47,473 $42,235 $35,527 $29,599 $24,131 $19,901 $16,789 $16,216 $16,629 $16,932
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $56,400 $55,700 $52,625 $47,473 $42,235 $35,527 $29,599 $24,131 $19,901 $16,789 $16,216 $16,629 $16,932
Inventory $0 $0 $0 $375 $699 $853 $1,048 $1,198 $1,432 $1,718 $2,182 $2,529 $2,702
Other Current Assets $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Total Current Assets $57,900 $57,200 $54,125 $49,348 $44,434 $37,880 $32,147 $26,830 $22,833 $20,007 $19,898 $20,658 $21,133
Long-term Assets
Long-term Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Accumulated Depreciation $0 $83 $166 $249 $332 $415 $498 $581 $664 $747 $830 $913 $996
Total Long-term Assets $5,000 $4,917 $4,834 $4,751 $4,668 $4,585 $4,502 $4,419 $4,336 $4,253 $4,170 $4,087 $4,004
Total Assets $62,900 $62,117 $58,959 $54,099 $49,102 $42,465 $36,649 $31,249 $27,169 $24,260 $24,068 $24,745 $25,137
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $536 $2,291 $5,908 $8,088 $9,038 $10,024 $10,819 $11,995 $13,536 $15,933 $17,806 $18,697
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $536 $2,291 $5,908 $8,088 $9,038 $10,024 $10,819 $11,995 $13,536 $15,933 $17,806 $18,697
Long-term Liabilities $65,000 $64,300 $63,600 $62,900 $62,200 $61,500 $60,800 $60,100 $59,400 $58,700 $58,000 $57,300 $56,600
Total Liabilities $65,000 $64,836 $65,891 $68,808 $70,288 $70,538 $70,824 $70,919 $71,395 $72,236 $73,933 $75,106 $75,297
Paid-in Capital $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Retained Earnings ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100)
Earnings $0 ($619) ($4,832) ($12,609) ($19,086) ($25,973) ($32,075) ($37,571) ($42,127) ($45,876) ($47,766) ($48,261) ($48,060)
Total Capital ($2,100) ($2,719) ($6,932) ($14,709) ($21,186) ($28,073) ($34,175) ($39,671) ($44,227) ($47,976) ($49,866) ($50,361) ($50,160)
Total Liabilities and Capital $62,900 $62,117 $58,959 $54,099 $49,102 $42,465 $36,649 $31,249 $27,169 $24,260 $24,068 $24,745 $25,137
Net Worth ($2,100) ($2,719) ($6,932) ($14,709) ($21,186) ($28,073) ($34,175) ($39,671) ($44,227) ($47,976) ($49,866) ($50,361) ($50,160)