Luna's Convenience Store

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Convenience Store Cafe Business Plan

Company Summary

Luna's Convenience Store is a start-up venture. The store will occupy a leased property which is located on the Main Street in Jenniville approximately 30 yards from the main entrance of Aspen Estates. The new building contains five other store fronts, that were built at the same time as the apartments. On the same strip there will be a coffee shop, a gourmet chocolate shop, a gift shop and a bookstore. Luna's is owned by Thomas and Heidi Renner.

2.1 Start-up Summary

Funding for the enterprise will come from a combination of owner investment and bank funding. The main cost of start-up will be inventory. It is estimated that the initial inventory purchase will be $100,000. In addition, $30,000 will have to be spent on fixtures and fittings for the store. Since it is a brand new building, there will be no maintenance needed before move-in.

Start-up
Requirements
Start-up Expenses
Legal $500
Stationery etc. $100
Consultants $500
Insurance $1,000
Rent $3,000
Expensed Equipment $1,300
Other $500
Total Start-up Expenses $6,900
Start-up Assets
Cash Required $58,100
Start-up Inventory $100,000
Other Current Assets $5,000
Long-term Assets $30,000
Total Assets $193,100
Total Requirements $200,000
Start-up Funding
Start-up Expenses to Fund $6,900
Start-up Assets to Fund $193,100
Total Funding Required $200,000
Assets
Non-cash Assets from Start-up $135,000
Cash Requirements from Start-up $58,100
Additional Cash Raised $0
Cash Balance on Starting Date $58,100
Total Assets $193,100
Liabilities and Capital
Liabilities
Current Borrowing $50,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $50,000
Capital
Planned Investment
Investor 1 $150,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $150,000
Loss at Start-up (Start-up Expenses) ($6,900)
Total Capital $143,100
Total Capital and Liabilities $193,100
Total Funding $200,000

2.2 Company Ownership

The company is incorporated in Delaware and is owned by Thomas Renner and his wife Heidi.  Funds for start-up will come from the Renner's own savings, and a $50,000 bank loan.

Before starting the company Heidi Renner worked as a manager of a local supermarket, and has over 15 years of experience in this industry at management levels.  Thomas is a certified CPA and ran his own practice for ten years before launching the concept of Luna's.