Construction Irrigation Business Plan

Executive Summary

Hass Irrigation Systems will serve the irrigation needs of our customers. Hass Irrigation Systems will focus on the residential construction boom in Monroe's Lake Charles section. The city has been growing by 9% annually for the past 10 years. With the population now at 900,000, the new construction in the Lake Charles section of the city is valued at $600 million in home sales next year alone.

Currently, Hass Irrigation Systems is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes to provide irrigation services to their new homes in the area. From this base, Hass Irrigation Systems will market its services to homeowners in the Lake Charles area.

The current population of the city's Lake Charles area is 120,000 with an income range of $100,000 - $500,000. Hass Irrigation Systems is well positioned to capture a lion's share of the irrigation business in this growing residential area.

1.1 Objectives

The objectives of Hass Irrigation Systems are:

• Capture the majority of the irrigation business in the Lake Charles area.
• Offer our customers a superior service, at a low price.

1.2 Mission

Hass Irrigation Systems' emphasis will always be customer satisfaction. Putting our customers needs first, we will build our customer base. We will not do business in the way as other irrigation companies. We will not disappear at the end of October and reappear in March, we will be here when our customers need us.

1.3 Keys to Success

The keys to success for Hass Irrigation Systems are:

• Prompt and courteous service;
• An expertise in irrigation unmatched by any other company;
• Competitive pricing.