Flash Commercial Photography

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Commercial Photography Business Plan

Management Summary

Matte Flash will act as CEO of Flash Commercial Photography. Flash has extensive industry, sales, and operational experience. Immediate hires will include one part-time assistant photographer and one part-time administrative assistant.


The CEO will be responsible for sales and marketing, management of all staff, and fulfillment of client services.


The first part-time assistant photographer will be Timothy Smith, a recent graduate of the School of Visual Arts and an accomplished photographer new to Rochester. The assistant photographer will assist on shoots during training and begin to take the lead on photo shoots over time. He will move to full-time within one year if sales projections are met.


The administrative assistant will be responsible for bookkeeping (accounts payable and receivable), scheduling of shoots and labor, and fielding calls for rental of the studio and initial sales inquiries. He or she will execute marketing campaigns (update website, print brochures and portfolios, etc). He or she will offer customer service to answer basic questions by phone or email.

Personnel Plan

Flash Commercial Photography will begin its expansion with one part-time assistant photographer and one part-time administrative assistant, with the understanding that both positions will grow to full-time shortly. Each year an additional assistant photographer will be added.

Personnel Plan
Year 1 Year 2 Year 3 Year 4 Year 5
CEO $60,000 $60,000 $60,000 $60,000 $60,000
Assistant Photographer $33,736 $48,000 $49,920 $51,917 $53,993
Administrative Assistant $19,019 $28,344 $40,000 $45,000 $50,000
Assistant Photographer 2 $0 $13,942 $15,000 $30,000 $31,200
Assistant Photographer 3 $0 $0 $0 $15,000 $35,000
Assistant Photographer 4 $0 $0 $0 $4 $15,000
Total People 3 3 4 6 7
Total Payroll $112,755 $150,286 $164,920 $201,921 $245,193