Plan Outline
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SIC 5812 Eating and Drinking Places - Eating places
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Coffeehouse Business Plan
Dark Roast Java
Products
Dark Roast Java sells high-quality specialty coffee beverages, tea, juice, water, soft drinks, pastries, chocolates and gift items. Despite being an upscale coffeehouse, our prices are in line with the leading national chains.
3.1 Vendors
- Coffee roasting is provided by Grizzly Mountain Coffee Company, Pleasantville.
- Tea is primarily supplied by Harney & Sons Tea, Connecticut.
- Our water vendor is Crystal Geyser, St. Helena, CA
- Juices are provided by Longhorn Orchards, Corpus Cristi, TX (fresh orange juice and lemonade) and Genesis Juice, Eugene, OR
- Pastries are provided by local Pleasantville companies such as D'Angelo's Bakery, Pleasantville Biscotti and Pleasantville Cheesecake.
- Chocolates and cocoa are from Ghirardelli Chocolate Company, San Francisco, Bellagio, Los Angeles and Black Forest Chocolates, Arnold, CA
- Gift items are from various vendors
- Soft drinks are provided by Sprecher's Brewery, Milwaukee, WI, and Thomas Kemper Soda, Seattle, WA
3.2 The Dark Roast Java Menu
The Dark Roast Java menu sets us apart from other coffeehouses, giving us a competitive edge.
- We offer six groups of drinks—coffee, tea, Italian sodas, smoothies, juice and cocoa—with several choices within each group. This enables us to provide more variety than our competitors while keeping the preparation of the drinks easy to execute.
- We are taking advantage of the immense popularity of flavored drinks and Chai tea by offering a product mix that includes items the other coffeehouses don't carry as well as more familiar drinks.
- We are the only coffeehouse to have a wide range of gourmet hot cocoa.
- Dark Roast Java offers several smoothie drinks and Italian sodas.
- We carry the highest quality fresh juices.
Prices have been determined after a thorough analysis of all food costs for every item in each drink. In some cases, an average price has been calculated and applied to all similar drinks in order to keep the menu from confusing the customer.
3.2.1 Coffee and Espresso Drinks
COFFEE
Coffees of the day: Dark Roast Java Blend, Riviera Roast, and Molokai Swiss water process DeCaf.
$1.60 Regular $1.85 Large
ESPRESSO
| Name | Description | Regular | Large |
| Espresso | A double shot of straight espresso. | $1.75 Double | |
| Caffe Americano | Espresso combined with hot water, a gourmet brewed coffee. | $1.85 | $2.25 |
| Cappuccino | Espresso with a smooth topping of milk foam. | $2.50 | $3.50 |
| Caffe Latte | Espresso combined with steamed milk, topped with a small amount of velvety milk foam. | $2.75 | $3.25 |
| Caffe Mocha | A Caffe Latte combined with Ghirardelli chocolate, topped with whipped cream and chocolate shavings. | $3.00 | $3.75 |
| Espresso Macchiato | A straight shot of espresso topped with a spoonful of rich milk foam. | $1.75 | $2.50 |
| Espresso Con Panna | A straight shot of espresso topped with a generous dollop of whipped cream. | $1.75 | $2.50 |
| Espresso Latte Breve | Our famous latte made even more creamy with half and half. | $2.50 | $3.50 |
| Espresso "Red Eye" | Espresso combined with our gourmet coffee of the day to get your day going. | $2.00 | $2.75 |
COFFEE DRINKS
| Name | Description | Small | Large |
| The Banana Nut Java | Coffee. Warm milk. Banana, macadamia nut and vanilla syrups. Topped with whipped cream and cinnamon dusting. | $2.75 | $3.75 |
| The Cafe Milano | Coffee. Warm milk. Amaretto and vanilla syrups topped with whipped cream and almonds. | $2.75 | $3.75 |
FLAVORED ESPRESSO DRINKS
All flavored drinks feature quality Monin and Ghirardelli syrups.
| Name | Description | Regular | Large |
| Vanilla Cappuccino | Cappuccino made with vanilla flavored milk foam. | $2.50 | $3.50 |
| Vanilla Latte | A Caffe Latte with vanilla essence added. | $3.00 | $4.25 |
| White Chocolate Latte | Espresso, white chocolate flavoring and steamed milk topped with velvety foam and white chocolate shavings. | $3.00 | $4.25 |
| The 50/50 Latte | Espresso. Vanilla and orange syrups, steamed milk and whipped cream topping. | $3.00 | $4.25 |
| The Raspberry Mocha Latte | Coffee. Raspberry and chocolate syrups. Half and half. Whipped cream topping. | $3.25 | $4.50 |
| Chai Latte | Espresso. Chai. Steamed milk and whipped cream. | $3.00 | $4.25 |
HOT COCOA DRINKS
All hot cocoa drinks are $2.75
| Name | Description |
French Vanilla Cocoa | Hot cocoa with vanilla and whipped cream. |
| White Chocolate Cocoa | Hot cocoa with white chocolate and whipped cream. |
| Chocolate Truffle Cocoa | Rich dark hot cocoa with whipped cream topping. |
| Holiday Spice Cocoa | Rich hot cocoa and holiday spices. Topped with whipped cream. |
| Peppermint Cocoa | Rich chocolate and refreshing peppermint. Topped with whipped cream. |
| Ovaltine | Ovaltine Chocolate Malt and milk. |
SMOOTHIES
All smoothies are $3.75
| Name | Description |
| The Espresso Chocolate Malt | A chocolate malt for grownups. |
| The Double Dutch Chocolate Smoothie | Very chocolatey! |
| The Mocha Smoothie | An all-time favorite. |
| The Vanilla Smoothie | Rich natural vanilla flavor. |
| 50/50 Smoothie (Orange and Vanilla) | A 50's favorite. |
3.2.2 Teas
ICED TEAS
Classic American Iced Tea, just like you remember as a kid.
$1.50 Small, $1.75 Medium, $2.00 Large
HOT TEA
$1.50 Regular
- Earl Grey
- English Breakfast
- Peppermint
- Herb Apricot
- Earl Grey Lavender
- Darjeeling
- Formosa Oolong
- Golden Flowers Herbal
- Herbal Lemon
- Tropical Green
CHAI TEAS (hot or ice blended)
Chai Original (regular or decaf): $2.00 Regular $3.00 Large
Vanilla Chai: $2.00 Small $2.50 Medium $3.00 Large
3.2.3 Juices
Old-fashioned LemonadeName Description Regular Large Fresh squeezed orange juice Exclusively from Longhorn Orchards, Corpus Cristi, TX $1.50 $2.75 Made fresh daily from Pleasant County lemons. $1.50 $2.75 Genesis Juice Protein Boost, Green Machine, Mango and Guava. $2.95 Martinelli's Apple Juice (regular and sparkling) A San Francisco favorite. $2.00 Crystal Geyser Juice Squeeze $2.50
3.2.4 Italian Sodas
ICED ITALIAN SODAS
Sparkling spring water, flavoring and ice. Blended or on the rocks.
Medium $1.50, $2.25 Large
- Orange Soda
- Strawberry Soda
- Lemon Soda
- Cherry Soda
- Raspberry Soda
- Cream Soda (made with half & half)
- Peach Soda
- Kiwi Soda
- Melon
- Apple
SPECIALTY ITALIAN SODAS
All $1.75 Regular, $2.50 Large
| Name | Description |
| The Dreamsicle Soda | Sparkling spring water, ice, half and half, vanilla and mandarin orange syrups. |
| Cherry Vanilla Soda | Sprite, ice, cherry and vanilla syrups. |
| The Chocolate Soda | Our version of an egg cream. |
3.2.5 Other Drinks
| Name | Description | Price |
| Geyser Peak Natural Spring Water | From Northern California mountain springs. | $1.25 |
| Soft drinks from Sprecher's, Stewart's and Thomas Kemper. | Root beer, Orange Cream, Ginger Ale, Vanilla Cream and Key Lime. | $1.50 |
| Crystal Geyser Tejava Tea | $2.50 | |
RockStar Energy Drink | $2.00 | |
| Orangina Citrus Drink | $2.00 |
3.2.6 Snacks and Pastries
Item Price Pleasantville Cheesecake, made just for us by Pleasantville Cheesecake Company. $2.00 Fresh scones, hot from the oven. $1.75 Bagels $1.00 Brownies $2.00 Blueberry Muffins $2.00 Croissants $2.00 Black Forest chocolate-covered espresso beans $4.00 Best Ever Bakery Fancy Cookies $1.75
3.2.7 Deli Items
| Item | Price |
| Sandwiches: Turkey, Roast Beef, Ham and Salami. | $6.75 |
| Soup | $3.50 |
| Quiche | $4.50 |
