Plan Outline
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SIC 5812 Eating and Drinking Places - Eating places
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Coffeehouse Business Plan
Dark Roast Java
Management Summary
The expansion of the Dark Roast Java concept will be managed by Ned Powers-Sebastiane and Victor Lubitsch, with assistance from our outside support team.
Ned Powers-Sebastiane
Ned has more than 35 years experience in marketing/sales with special expertise in the retail sector.
- President of Powers-Sebastiane Advertising & Public Relations. Founded 1982.
- Owner/founder of Pan National Motor Tours.
- Sr. VP/Chief Creative Officer at ******.
- President/General Manager of ******.
- VP/Director of Marketing & Advertising at ******.
- VP/Chief Marketing Officer at ******.
- VP/Creative Director and Team Leader at ******.
Ned Powers-Sebastiane will be responsible for the site development, construction supervision, equipment ordering, marketing/PR, website design/development and government issues. Ned is a graduate of the Specialty Coffee Association's training program for coffeehouse operation and management.
Victor Lubitsch
Victor has more than 25 years experience in business and selling. He has been a motivational speaker and image consultant as well.
- President/CEO of the Pleasantville Chamber of Commerce, 2000 - 2003.
- Founder/Owner of Specialty Agency, 1980 - 1991.
- State Business Man of the Year.
- Owner/founder of Brilliant! Idea company.
- Director of Placement, Local Business College.
- Top recruiter at ****** Company.
- Top recruiter at ******.
Victor will be responsible for staffing, menu development, training, product ordering, interior design and accounting supervision. Victor is a graduate of the SCAA coffeehouse management program and recently attended several training seminars at Coffee Fest 2003.
*Confidential and proprietary information omitted from this sample plan.
7.1 Personnel Plan
The personnel plan is included in the following table.
It shows the owners' salaries, a full-time manager's annual salary, eight part-time salaries for espresso servers and a part-time bookkeeper and/or website supervisor.
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Ned Powers-Sebastiane | $39,000 | $80,000 | $80,000 |
| Victor Lubitsch | $39,000 | $80,000 | $80,000 |
| Manager | $34,000 | $35,000 | $35,000 |
| Manager | $0 | $30,000 | $30,000 |
| Barista #1 | $9,600 | $9,600 | $9,600 |
| Barista #2 | $9,600 | $9,600 | $9,600 |
| Barista #3 | $9,600 | $9,600 | $9,600 |
| Barista #4 | $9,600 | $9,600 | $9,600 |
| Barista #5 | $9,600 | $9,600 | $9,600 |
| Barista #6 | $9,600 | $9,600 | $9,600 |
| Barista #7 | $2,800 | $7,200 | $9,600 |
| Barista #8 | $3,000 | $7,200 | $7,200 |
| Bookkeeper | $8,000 | $15,000 | $15,000 |
| Website Supervisor | $0 | $25,000 | $25,000 |
| Total People | 10 | 11 | 12 |
| Total Payroll | $183,400 | $337,000 | $339,400 |
