The Daily Perc

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Coffee Kiosk Business Plan

Company Summary

The Daily Perc is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order from a trained Barista their choice of a custom blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high quality option to the fast-food, gas station, and institutional coffee.

2.1 Company Ownership

The Daily Perc is a Limited Liability Corporation. All membership shares are currently owned by Bart and Teresa Fisher, with the intent of using a portion of the shares to raise capital.

The plan calls for the sale of 100 membership units in the company to family members, friends, and Angel Investors. Each membership unit in the company is priced at $4,250, with a minimum of five units per membership certificate, or a minimum investment of $21,250 per investor.

If all funds are raised, based on the pricing established in the financial section of this plan, Bart and Terri Fisher will maintain ownership of no less than 51% of the company.

2.2 Start-up Summary

The Daily Perc's start-up expenses and funding are shown in the tables and chart below. The majority of these funds will be used to build the first facility, pay deposits, and provide capital for six months of operating expenses, initial inventory and other one-time expenses. The Daily Perc anticipates the need for operating capital for the first few months of operation.

Start-up
Requirements
Start-up Expenses
Legal $3,500
Office Equipment $4,950
Drive-thru Labor (6 months) $65,000
Drive-thru Finance Payment (6 months) $12,300
Drive-thru expenses (6 months) $8,520
Land Lease (6 months) $7,200
Vehicle Finance (6 months) $3,700
Administration Labor (6 months) $54,000
Website Development & Hosting $5,600
Identity/Logos/Stationary $4,000
Other $5,000
Total Start-up Expenses $173,770
Start-up Assets
Cash Required $25,500
Start-up Inventory $35,000
Other Current Assets $0
Long-term Assets $131,400
Total Assets $191,900
Total Requirements $365,670
Start-up Funding
Start-up Expenses to Fund $173,770
Start-up Assets to Fund $191,900
Total Funding Required $365,670
Assets
Non-cash Assets from Start-up $166,400
Cash Requirements from Start-up $25,500
Additional Cash Raised $0
Cash Balance on Starting Date $25,500
Total Assets $191,900
Liabilities and Capital
Liabilities
Current Borrowing $9,000
Long-term Liabilities $131,400
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $140,400
Capital
Planned Investment
Partner 1 $10,000
Partner 2 $10,000
Partner 3 $10,000
Partner 4 $10,000
Partner 5 $11,500
Partner 6 $10,000
Partner 7 $11,500
Partner 8 $10,000
Partner 9 $11,500
Partner 10 $10,000
Partner 11 $11,500
Partner 12 $11,500
Other $97,770
Additional Investment Requirement $0
Total Planned Investment $225,270
Loss at Start-up (Start-up Expenses) ($173,770)
Total Capital $51,500
Total Capital and Liabilities $191,900
Total Funding $365,670

2.3 Company Locations and Facilities

The Daily Perc will open its first drive-thru facility on Manchester Road in the Colonial Square Shopping Center. Twelve more drive-thru facilities will be placed throughout the metropolitan area over the next three years. The drive-thru in the Colonial Square Shopping Center will serve as the commissary for the first mobile unit.

The demographic and physical requirements for a Drive-thru location are:

  • Traffic of 40,000+ on store side.
  • Visible from roadway.
  • Easy entry with light if less than 30,000 cars.
  • Established retail shops in area.