Sports Chiropractic Center

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Chiropractic Services Business Plan

Market Analysis Summary

The chiropractic field is a crowded one in any metro area and Southerlin is no exception.  There are over 60 chiropractors practicing in the greater Southerlin community. A majority are generalists with only a handful that specialize with a particular client group.  Dr. Meeks' specialty is athletic injuries, especially runners. Southerlin has a large and committed running community.  Each year there are numerous running events the entire city participates in. In addition to runners, there are high school aged athletes that need treatment for sport injuries. The third large group of potential clients is the active baby-boomers who are becoming more athletic as they get older and want to be pain-free. 

4.1 Market Segmentation

Sports Chiropractic will focus on the following market segments:

  • Runners.
  • High school age athletes.
  • Active baby-boomers.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Runners 15% 5,000 5,750 6,613 7,605 8,746 15.00%
High School Age Athletes 15% 4,000 4,600 5,290 6,084 6,997 15.00%
Active Baby-Boomers 10% 20,000 22,000 24,200 26,620 29,282 10.00%
Total 11.63% 29,000 32,350 36,103 40,309 45,025 11.63%