Sports Chiropractic Center

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Chiropractic Services Business Plan

Executive Summary

The Pacific Valley Sport Medicine Center will soon open to serve the greater Southerlin metro area. Dr. John Meeks, a chiropractic doctor for six years with the Nichols Wellness Center, will be establishing his own practice in the Center.  Dr. Meeks is joining the Center that will have the city's best and most respected sports injury specialists. His addition to the Center's specialists was sought by the group of sport injury physicians that created the Center. 

These physicians represent over 70% of Dr. Meeks referrals.  In his new practice, Dr. Meeks will be able to focus exclusively on sport injury referrals which will increase in his new location in the Center.

1.1 Mission

The mission of Sports Chiropractic is to promote the well-being of the athletes in the Southerlin community by providing accessible, quality chiropractic care for athletes of all ages, utilizing a service system that emphasizes trust, respect, confidentiality, and compassion. We are committed to quality chiropractic care that is provided in a collaborative effort with a physician's overall health strategies and an array of medical services. We are further committed to the philosophy that we exist for the customer/client.

1.2 Objectives

  • To continuously develop, strengthen, and improve chiropractic services offered by the Center.
  • To strengthen the Center's commitment to chiropractic services.
  • Increase referrals from the Center's physicians.
  • Build referral into repeat clients.