Chiropractic Clinic Business Plan

Executive Summary

Accurate Chiropractic, LLC is a clinic that specializes in providing natural healthcare to members of the community who are injured as a result of motor vehicle and work related accidents, or suffer from chronic pain. Its owner is Dr. Angelo M. Rubano, Jr., D.C.

Dr. Rubano has a proven track record of success in his profession, having recently sold a practice in New Jersey for $124,000, which he purchased 3 years ago at a cost of $20,000. He has been in private practice as a business owner since graduating from Life Chiropractic College 11 years ago. His leadership ability has proven effective in both the civic and professional arenas, where he has served on various executive boards of successful and growing organizations. Through these organizations he has developed expertise in coordinating large scale events and networking. In addition, he is an accomplished public speaker, an attribute which has served him well as both an expert medical witness and lecturer on various health related topics.

His guiding business philosophy is to be creative rather than competitive. Realizing that nearly 80% of the population has never used or thought about Chiropractic Care, he understands there are more than enough potential patients to go around. Ultimately his plan for growth will incorporate other doctors in the area who can benefit from the corporate approach Accurate Chiropractic has for providing health and safety consultation to the service and construction corporate market.  With this in mind Dr. Rubano's approach is to see himself primarily as a marketer of chiropractic services.  Accurate Chiropractic, LLC will reach the untapped market of Chiropractic patients by connecting emotionally with our target market through a systematic series of direct mail advertising.  We will serve the injured directly, as well as indirectly through corporate clientele.  We will be a contributor to the community through outreach events aimed at childrens' and workers' safety.

1.1 Mission

Our mission is to educate and adjust as many families as possible to optimal health through natural Chiropractic Care in an environment that encourages personal growth and development and recognizes the basic human need to feel in control and be respected.

1.2 Keys to Success

• Implementing and maintaining an organized, consistent means of lead generation, lead tracking, and follow-up to turn leads into prospects
• Utilizing a repeatable system for turning prospects into patients.
• Hiring and keeping reliable office staff who grasp the company mission and share the same concern for people.¹

¹ see Addendum, Personnel Plan

1.3 Objectives

• Collections of $420,000 in the first year
• Hold Gross Margin to minimum of 55%
• 300 total cases by the end of year 1
• Case Average of $3,500 by end of year 2