InteliChild.com

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Children's Website Business Plan

Strategy and Implementation Summary

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Strategy Pyramid

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Competitive Edge

Our key competitive advantage is the in-house knowledge base we have developed. Our competitor spends five to 10 times the amount of money we do out-sourcing to expensive companies for services we perform in-house. The same will take place with the InteliChild.com website. We already have the SQL™ server and ColdFusion™ programming expertise, and we will be adding the Flash™ integration of these skills.

Sales Strategy

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Sales Forecast

The sales forecast in the following table and charts is based on increasing website traffic and increasing sales per unique user session. Sales are projected to rise exponentially from 2000 through 2002. The forecast obviously depends on traffic increase.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Toys and Games 17,622 61,250 112,500
Books 4,619 17,500 50,000
Software 3,604 17,500 50,000
Total Unit Sales 25,845 96,250 212,500
Unit Prices Year 1 Year 2 Year 3
Toys and Games $30.00 $30.00 $30.00
Books $20.00 $20.00 $30.00
Software $40.00 $40.00 $30.00
Sales
Toys and Games $528,660 $1,837,500 $3,375,000
Books $92,380 $350,000 $1,500,000
Software $144,160 $700,000 $1,500,000
Total Sales $765,200 $2,887,500 $6,375,000
Direct Unit Costs Year 1 Year 2 Year 3
Toys and Games $12.00 $12.00 $12.00
Books $8.00 $8.00 $8.00
Software $16.00 $16.00 $16.00
Direct Cost of Sales
Toys and Games $211,464 $735,000 $1,350,000
Books $36,952 $140,000 $400,000
Software $57,664 $280,000 $800,000
Subtotal Direct Cost of Sales $306,080 $1,155,000 $2,550,000

Sales Programs

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Marketing Strategy

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Distribution Strategy

This is sample text only. The original was very proprietary, describing the company strategy in detail.

Marketing Programs

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Positioning Statement

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Pricing Strategy

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Promotion Strategy

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Strategic Alliances

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Value Proposition

This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.

Milestones

The milestones graphic illustrates key implementation activities. The most important milestone to reach will be the design templates. During that time we will be putting together the back-end phases, and both milestones should be achieved at the same time. After that point, integration can begin between the back-end and the front-end phases. Our next milestone will be the beta release, followed by the full launch two weeks later.

Milestones
Milestone Start Date End Date Budget Manager Department
Design Template 1/1/2000 3/1/2000 $2,500 Terry Front End
Back-end Phase 1 1/1/2000 4/1/2000 $10,000 Sonny Back End
Integration 1/1/2000 5/1/2000 $500 Leslie Management
Beta Phase 1 3/1/2000 6/1/2000 $1,000 Leslie Management
Back-end Phase 2 5/1/2000 5/15/2000 $5,000 Sonny Back End
Front-end Phase 2 5/1/2000 5/15/2000 $2,500 Terry Front End
Launch 5/1/2000 12/1/2000 $0 Leslie Management
Redesign 12/1/2000 4/1/2001 $35,000 Leslie Management
Totals $56,500