Children's Website Business Plan

InteliChild.com

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Company Summary

The present InteliChild.com is a start-up company with four full time employees. We are a high-powered team of creative individuals. The company creates an Internet environment attractive to bright kids, and is planning to sell toys, books, and software to those kids, their parents, and schools. Our products will be the best reviewed in our niche.

Start-up Summary

Our start-up costs reflect of our commitment to dominate the Internet market place.

Our development costs are high, but because we are now located in Oregon instead of the Silicon Valley, our human resources costs are not as high as they might be - particularly for the talented programmers that we need. Marketing expenses are also high, but spending on the costly development of this site without promoting it appropriately would make it difficult to gather together the traffic necessary to make this a success.

Our location leverages our partner potential, even though we are paying a premium for space and for talent due to development costs.

Start-up Funding
Start-up Expenses to Fund $33,750
Start-up Assets to Fund $499,000
Total Funding Required $532,750
Assets
Non-cash Assets from Start-up $5,000
Cash Requirements from Start-up $494,000
Additional Cash Raised $0
Cash Balance on Starting Date $494,000
Total Assets $499,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $0
Investor $0
Additional Investment Requirement $532,750
Total Planned Investment $532,750
Loss at Start-up (Start-up Expenses) ($33,750)
Total Capital $499,000
Total Capital and Liabilities $499,000
Total Funding $532,750
Start-up
Requirements
Start-up Expenses
Legal $1,000
Software $2,500
Design Work $5,000
Programming $15,000
Insurance $250
Rent $500
Research and Development $1,000
Hosting Setup $3,500
Other $5,000
Total Start-up Expenses $33,750
Start-up Assets
Cash Required $494,000
Start-up Inventory $0
Other Current Assets $5,000
Long-term Assets $0
Total Assets $499,000
Total Requirements $532,750

Company Ownership

The company was incorporated as a California C corporation owned by its principal founders, at 25% ownership each.  (Name Omitted) Capital partners acquired 50% of the company.

Company Locations and Facilities

The company has a single office. Its important website and Internet infrastructure situation is explained in detail later in this plan. The initial website is at www.citruscoolkids.com.

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Start-up Funding
Start-up Expenses to Fund $33,750
Start-up Assets to Fund $499,000
Total Funding Required $532,750
Assets
Non-cash Assets from Start-up $5,000
Cash Requirements from Start-up $494,000
Additional Cash Raised $0
Cash Balance on Starting Date $494,000
Total Assets $499,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $0
Investor $0
Additional Investment Requirement $532,750
Total Planned Investment $532,750
Loss at Start-up (Start-up Expenses) ($33,750)
Total Capital $499,000
Total Capital and Liabilities $499,000
Total Funding $532,750
Start-up
Requirements
Start-up Expenses
Legal $1,000
Software $2,500
Design Work $5,000
Programming $15,000
Insurance $250
Rent $500
Research and Development $1,000
Hosting Setup $3,500
Other $5,000
Total Start-up Expenses $33,750
Start-up Assets
Cash Required $494,000
Start-up Inventory $0
Other Current Assets $5,000
Long-term Assets $0
Total Assets $499,000
Total Requirements $532,750