Children's Educational Toys Business Plan

ToyLearn

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Company Summary

ToyLearn is a start-up company that has developed three types of educational toys. The products are called toys because they are fun and engaging to use. They are educational because they teach constructive skills to the users. ToyLearn will initially distribute the products within the USA, with future global distribution being considered.

2.1 Company Ownership

ToyLearn is a privately held Ohio S-Corp, the principal shareholders are Jen and David Funster.

2.2 Start-up Summary

The following items will be needed for the start-up of the business:

  • Office supplies and equipment for three employees including desks, computers, cubicle dividers.
  • Assorted equipment for prototyping such as electric circuit boards, molded plastics, speakers, and L.E.D. lights.
  • Fax machine, telephones, printers.
Start-up
Requirements
Start-up Expenses
Legal $4,000
Stationery etc. $200
Brochures $200
Consultants $3,000
Insurance $400
Rent $600
Research and Development $5,000
Total Start-up Expenses $13,400
Start-up Assets
Cash Required $116,600
Other Current Assets $0
Long-term Assets $10,000
Total Assets $126,600
Total Requirements $140,000
Start-up Funding
Start-up Expenses to Fund $13,400
Start-up Assets to Fund $126,600
Total Funding Required $140,000
Assets
Non-cash Assets from Start-up $10,000
Cash Requirements from Start-up $116,600
Additional Cash Raised $0
Cash Balance on Starting Date $116,600
Total Assets $126,600
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Jen and David $40,000
Investor 2 $100,000
Additional Investment Requirement $0
Total Planned Investment $140,000
Loss at Start-up (Start-up Expenses) ($13,400)
Total Capital $126,600
Total Capital and Liabilities $126,600
Total Funding $140,000
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Start-up
Requirements
Start-up Expenses
Legal $4,000
Stationery etc. $200
Brochures $200
Consultants $3,000
Insurance $400
Rent $600
Research and Development $5,000
Total Start-up Expenses $13,400
Start-up Assets
Cash Required $116,600
Other Current Assets $0
Long-term Assets $10,000
Total Assets $126,600
Total Requirements $140,000
Start-up Funding
Start-up Expenses to Fund $13,400
Start-up Assets to Fund $126,600
Total Funding Required $140,000
Assets
Non-cash Assets from Start-up $10,000
Cash Requirements from Start-up $116,600
Additional Cash Raised $0
Cash Balance on Starting Date $116,600
Total Assets $126,600
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Jen and David $40,000
Investor 2 $100,000
Additional Investment Requirement $0
Total Planned Investment $140,000
Loss at Start-up (Start-up Expenses) ($13,400)
Total Capital $126,600
Total Capital and Liabilities $126,600
Total Funding $140,000