The Toddler Warehouse

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Child Care Business Plan

Management Summary

Matt Ernal, the founder and owner of The Toddler Warehouse will be running the daily operations. Matt got his undergraduate degree in English from the University of Oregon. Upon graduation, Matt was unsure of what he wanted to do so he travelled to Indonesia and taught English for three years. For the first year, Matt lived with a local family. In exchange for room and board, Matt cared for the family's two children. Although he had never done any child care before, Matt found this very satisfying.

Upon returning to the US, Matt was contemplating pursuing something with teaching. His experience in Indonesia was quite positive, both the English classes and caring for the young children. Ultimately, it was the experience with the young children that led Matt to consider a career teaching young children. Matt entered Western Oregon University's nationally recognized Master of Education Program to pursue toddler development. After graduation, Matt was confident of his abilities and decided that he would appreciate the autonomy of running his own business. He purchased a house for the facility has been working hard on this project ever since.

6.1 Personnel Plan

The staff will consist of Matt working full-time, in a training and leadership role for the organization. During month three, the following staff will be brought on board: two teachers, two assistants, and a general help person who will help out with custodial, cooking, and laundry tasks. By month seven, two more assistants will be hired.

Personnel Plan
Year 1 Year 2 Year 3
Matt $24,000 $30,000 $36,000
Teacher $30,000 $36,000 $36,000
Teacher $30,000 $36,000 $36,000
Teaching assistant $20,000 $24,000 $24,000
Teaching assistant $20,000 $24,000 $24,000
General help person $15,000 $18,000 $18,000
Teaching assistant $12,000 $24,000 $24,000
Teaching assistant $12,000 $24,000 $24,000
Total People 8 8 8
Total Payroll $163,000 $216,000 $222,000