Plan Outline
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SIC 5812 Eating and Drinking Places - Eating places
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Catering Company Business Plan
Fressen Catering
Company Summary
Fressen Catering, located in Philadelphia, PA will offer high-end kosher catering to the Philadelphia community. Fressen Catering will serve parties of 25-300 people with high-end kosher foods that are currently only available in New York City. Fressen Catering will offer a large menu repertoire, from traditional favorites to creative inventions. All of the food and drink items served will be done under strict supervision of the Orthodox Rabbinic authority.
Fressen will rent space for the office and kitchen in an industrial area of Philadelphia. Renting in the industrial area will significantly lower the cost. Since the space will be used for food production it is not relevant for the store front to be aesthetically pleasing, or in a nice neighborhood. Fressen Catering is forecasted to generate $395,000 in revenues for year three.
2.1 Start-up Summary
Fressen Catering will incur the following start-up costs:
- Two commercial stoves with ovens.
- Dishwasher.
- Two sets of cookware.
- Two sets of dishware.
- One van with rolling racks built in (a rolling rack is a wheeled rolling cart system that is insulated for both hot and cold food).
- Assorted serving trays and utensils, knives and cutting boards (two each).
- Desk and chair.
- Computer with printer, CD-RW, Microsoft Office, and QuickBooks Pro.
- Copier and fax machine.
Please note that the following items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $500 |
| Stationery etc. | $150 |
| Brochures | $150 |
| Rent | $0 |
| Other | $0 |
| Total Start-up Expenses | $800 |
| Start-up Assets | |
| Cash Required | $36,700 |
| Other Current Assets | $0 |
| Long-term Assets | $32,500 |
| Total Assets | $69,200 |
| Total Requirements | $70,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $800 |
| Start-up Assets to Fund | $69,200 |
| Total Funding Required | $70,000 |
| Assets | |
| Non-cash Assets from Start-up | $32,500 |
| Cash Requirements from Start-up | $36,700 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $36,700 |
| Total Assets | $69,200 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Susan | $35,000 |
| Family and friends | $35,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $70,000 |
| Loss at Start-up (Start-up Expenses) | ($800) |
| Total Capital | $69,200 |
| Total Capital and Liabilities | $69,200 |
| Total Funding | $70,000 |
2.2 Company Ownership
Fressen Catering is a sole proprietorship owned by Susan Cheflly.
