Catering For Kids

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Catering Business Plan

Web Plan Summary

The Catering For Kids website will be the virtual business card and portfolio for the company, as well as its online "home." As part of the Bright Future homepage, the Catering For Kids website will feature our complete menu as well as our mission and student success stories. Although the site will not be interactive for ordering catering, this is an option we may explore in the future as demand requires. For now, the Catering For Kids' homepage will be one more way to let our customers know how their business is helping at-risk youth and the community as a whole.

6.1 Website Marketing Strategy

 Our website address will be included on a variety of printed marketing materials, including our boxed lunch thank you cards and menus. By visiting the site, our customers can view our most recent menus and can read the success stories of our students as they graduate from the Chambers School's culinary arts program and find employment in the community.

6.2 Development Requirements

The Catering For Kids website will be initially developed with few technical resources. A page will simply be added to the existing Bright Future Youth Services website ( and the current Bright Future website manager will provide the technical back end.

Catering For Kids will work with this website manager to develop a simple, classy, focused site. Our team will work with a graphic artist to come up with the website logo, and the website graphics that represent the Catering For Kids though each page will also include the Bright Future logo.

The maintenance of the site will be done by the Bright Future itself however responsibility for ensuring that the site remains updated with current menus and other information will be the responsibility of the Catering For Kids business manager.