Sumptuous Cuisine Catering

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Catering and Ballroom Rental Business Plan

Company Summary

Sumptuous Cuisine Catering is a local catering company serving both business and private clients in Doeuvreville and the surrounding towns within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region both at client sites and at event spaces and halls. The business became the in-house caterer at Corporate Hall, a corporate meeting space, in Doeuvreville in 2008, and has developed expertise related to managing client events and event planning. For most events, Sumptuous Cuisine Catering provides referrals to additional vendors, manages client rental equipment needs, and provides event management expertise on the day of the event.

Company Ownership

Sumptuous Cuisine Catering was founded by partners Rudy Electrum and Tosca Cabrini. Built from the ground up by these partners, Rudy owns 49% of the business and Tosca 51%. The business is established as an LLC.

10% of shares will be given to angel investors who purchase $270,000 in convertible debt to help to finance the expansion of Sumptuous Cuisine Catering. This will dilute Electrum's shares to 44% and Cabrini's shares to 46%.

Company History

Over the past three years, Sumptuous Cuisine Catering has made significant advances, developing its core business significantly after somewhat slow growth for its first two years of operation. Gross and operating margins have steadily improved and the business has continued to invest in kitchen and delivery equipment, as well as some of its own event furniture.

Sales have grown due to increasing partnerships with venues, like Corporate Hall, and event planners, like Jackie Lyman Associates and Your Perfect Event LLC which refer clients and subcontract work to Sumptuous Cuisine Catering. These referrals and partnerships have accounted for 75% of growth in the past three years. Corporate Hall alone accounted for 15% of sales in 2009. The remaining growth has been due to new client acquisition through marketing and referrals to clients directly.

Inventory has historically included raw materials for food as well as beverages and liquor. These have been accounted for as inventory and attributed to cost of sales for each job. Cost of sales has also included hourly wages to cater-waiters, event managers and other event staff, fuel for delivery, and supplies for the event (paper napkins, etc). Cost of sales also includes vendor subcontractors who the client pays through Sumptuous Cuisine Catering (generally rental equipment, florists, designers and musicians/DJs). Sumptuous Cuisine Catering lets clients contract directly when they prefer and recommends they contract directly with audio-visual and lighting providers.

Operating expenses have dropped from 45% of sales to 40% of sales over these previous three years, while they have grown by $150,000 in absolute value.

Past Performance
2007 2008 2009
Sales $1,000,000 $1,300,000 $1,500,000
Gross Margin $550,000 $741,000 $885,000
Gross Margin % 55.00% 57.00% 59.00%
Operating Expenses $450,000 $552,500 $600,000
Collection Period (days) 51 58 78
Inventory Turnover 32.14 38.55 39.68
Balance Sheet
2007 2008 2009
Current Assets
Cash $150,000 $200,000 $300,000
Accounts Receivable $41,667 $83,333 $108,333
Inventory $14,000 $15,000 $16,000
Other Current Assets $2,500 $2,500 $2,500
Total Current Assets $208,167 $300,833 $426,833
Long-term Assets
Long-term Assets $75,000 $85,000 $90,000
Accumulated Depreciation $20,000 $27,500 $40,000
Total Long-term Assets $55,000 $57,500 $50,000
Total Assets $263,167 $358,333 $476,833
Current Liabilities
Accounts Payable $37,500 $46,042 $50,000
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $37,500 $46,042 $50,000
Long-term Liabilities $5,000 $2,500 $0
Total Liabilities $42,500 $48,542 $50,000
Paid-in Capital $200,000 $200,000 $200,000
Retained Earnings $667 $59,792 $151,833
Earnings $20,000 $50,000 $75,000
Total Capital $220,667 $309,792 $426,833
Total Capital and Liabilities $263,167 $358,333 $476,833
Other Inputs
Payment Days 30 30 30
Sales on Credit $300,000 $390,000 $450,000
Receivables Turnover 7.20 4.68 4.15