Plan Outline
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SIC 7389 Business Services - Business services, nec
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Call Center Business Plan
Vashon Solicitation Services
Executive Summary
Introduction
It is the mission of Vashon Solicitation Services to provide clients with top quality call center services 24 hours-a-day. A service that provides our clients with the greatest chance of communicating with their end customers. We do B2B and B2C services including both inbound and outbound calls. We have a dedicated and well trained cadre of customer support specialists who are able to consistently provide excellent services delivered in a timely and cost-effective manner.
Whatever a client's customer relations goals are: quantifying sales leads, taking orders, responding to ad inquiries, market research, or general information requests, VSS has the people with the expertise to professionally service those needs.
The Company
VSS will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr. Martin Gibbs, a former telemarketing head with Medfone, Inc. Mr. Gibbs has brought together a highly respected group of telemarketing and customer relations specialists who have a total of 35 years of combined experience with this industry.
The company has a limited number of private investors and does not plan to go public. The company has its main offices in Gig Harbor, Washington. The facilities include office spaces, conference rooms, and a phone center. The company expects to begin offering services in June of Year 1.
The Services
Vashon offers a wide range of call center service including both inbound and outbound calls. We provide bilingual services in both english and spanish. The most common needs that we can fulfill are:
- Generate sales leads
- Set appointments
- Market research
- Surveys (including statistical analysis and political surveys)
- First level help desk
- Database or mailing list information
- Business development
- Point-of-sale product promotion
- Seminar and conference invitations
VSS is not a telemarketing company, we do not create the marketing campaigns for our clients. Experience has shown that many companies desire to create their own marketing campaign since they already have marketing personnel with extensive contact and experience in the industry.
The Market
The telemarketing industry is a growing industry with most companies having an annual growth between 6.5% and 8%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer turnover rates in a hard hit economy. A significant trend in this industry is the growing number of clients who wish to outsource telemarketing functions to client companies instead of developing such infrastructure in-house. This makes for an excellent opportunity for VSS. However, long-term analysis of growth rates in this industry show a cyclical pattern and VSS does not expect this high growth rate to continue.
VSS plans to enter into two market segments. First, we will work in the medical services industry since they have a high need to maintain contact with their patients at all times. We will also be working as a first level help desk for a number of small high-tech companies, and be taking on short-term projects such as surveys from small clients.
Financial Considerations
Start-up assets required are shown in the tables accompanying the Start-up Summary topic. This includes expenses and the cash needed to support operations until revenues reach an acceptable level. Most of the company's liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. A long-term loan through Charter Bank of Tillamook will be paid off in ten years. We also have a line of credit from Viking Bank that we can draw upon if need be.
The company expects to reach profitability in year two and does not anticipate any serious cash flow problems. We conservatively believe that during the first three years that about three ongoing contracts per month will guarantee a break-even point.
1.1 Keys to Success
Vashon's keys to long-term survivability and profitability are:
- Create long-term contracts that demand constant monitoring or on-call services.
- Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and obtain a top notch reputation.
- Establish a comprehensive service experience for our clients that includes consultation, progress reports and post-program feedback.
1.2 Mission
It is the mission of VSS to provide our clients with top quality call center services 24 hours-a-day that provide the greatest chance of communicating with end customers. We do B2B and B2C services including both inbound and outbound calls. We have a dedicated and well trained cadre of customer support specialists who are able to consistently provide excellent services delivered in a timely and cost-effective manner.
Whatever a client's customer relations goals are: quantifying sales leads, taking orders, responding to ad inquiries, market research, or general information requests, VSS has the people with the expertise to professionally service your needs.
1.3 Objectives
The three year goals for Vashon Solicitation Services LLC (VSS) are:
- Achieve break-even by year two.
- Establish long-term contracts with at least four clients.
- Establish minimum 95% customer satisfaction rate to form long-term relationships with our clients and create word of mouth marketing.
