Plan Outline
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Business Development Business Plan
Palms and Bonds
Company Summary
Palms and Bonds is a relatively new company providing high-level expertise in local business development, market identification and development, channel development, distribution strategies, and marketing strategies for all types of products and services. It will focus initially on providing and satisfying two kinds of markets:
- Providing market research to local clients looking at developing their businesses for the increasingly competitive markets, be they new or established.
- Providing market research services to foreign investors looking at investing in the local markets.
As it grows it will take on people and consulting work in related markets. It will also look for additional leverage by establishing relationships and representations with international market research organizations.
2.1 Company Ownership
Palms and Bonds is a Private Limited company. Its fiscal year is the calendar year. Messrs. TTT. and SSS. equally own the company.
2.2 Start-up Summary
Total start-up capital and expenses covered (including legal costs, logo design, stationery and related expenses) came to approximately P49,600. Start-up assets required and utilized included personal computers, vehicles, office furniture, and other office equipment. Please find below the start-up table.
Note: All displayed currency values represent Botswanan Pula (P).
| Start-up Funding | |
| Start-up Expenses to Fund | $49,600 |
| Start-up Assets to Fund | $20,400 |
| Total Funding Required | $70,000 |
| Assets | |
| Non-cash Assets from Start-up | $0 |
| Cash Requirements from Start-up | $20,400 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $20,400 |
| Total Assets | $20,400 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Mr. T. | $35,000 |
| Mr. S. | $35,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $70,000 |
| Loss at Start-up (Start-up Expenses) | ($49,600) |
| Total Capital | $20,400 |
| Total Capital and Liabilities | $20,400 |
| Total Funding | $70,000 |
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $1,200 |
| Stationery etc. | $2,000 |
| Brochures | $3,000 |
| Sales Calls | $1,200 |
| Expensed equipment | $20,000 |
| Rent | $1,200 |
| Staff training | $5,000 |
| Communications system | $5,000 |
| Other | $11,000 |
| Total Start-up Expenses | $49,600 |
| Start-up Assets | |
| Cash Required | $20,400 |
| Other Current Assets | $0 |
| Long-term Assets | $0 |
| Total Assets | $20,400 |
| Total Requirements | $70,000 |
