The Wonderkind

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Business Analysis Publishing Business Plan

Company Summary

The Wonderkind is an informational publishing company comprised of the best and brightest college students with business/investing interests. The Wonderkind's focus allows students to discuss business matters most relevant to them and their Wall Street analyst counterparts-–current market and product trends, social issues, and general stock market dynamics-–and decipher how these phenomena translate into current investment opportunities. Our analysts are independent from the biases created due to the investment banking relationships between traditional Wall Street firms and their clients. Student analysts will offer a unique perspective in the following areas: 

  • Company analysis and recommendation.
  • Business and investment issues from the perspective of generation Y.
  • Current market and product trends/themes prevalent on the college campus.
  • What's happening now in collegiate America and business today?

An online edition and hard-copy newsletter will be available to subscribers for $12.95 per month or $129.95 per year.

2.1 Company Ownership

The Wonderkind will be a privately owned, operated, and funded partnership.

2.2 Start-up Summary

At this time, we anticipate minimal start-up related costs associated with our company. We plan on devoting a substantial amount of our personal time and utilizing already existent resources available to us at little or no cost. Our website is hosted and maintained by for a monthly charge of $50. However, through a special partnership with Vista we will receive Web hosting and developing capabilities free of charge for the first year. Marketing and business infrastructure expenses will be the primary source of cash outflow during the beginning stages of growth.

Start-up Expenses
Legal $200
Stationery etc. $50
Brochures $150
Consultants $0
Insurance $0
Rent $0
Research and development $0
Expensed equipment $0
Other $500
Total Start-up Expenses $900
Start-up Assets
Cash Required $15,100
Other Current Assets $0
Long-term Assets $0
Total Assets $15,100
Total Requirements $16,000
Start-up Funding
Start-up Expenses to Fund $900
Start-up Assets to Fund $15,100
Total Funding Required $16,000
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $15,100
Additional Cash Raised $0
Cash Balance on Starting Date $15,100
Total Assets $15,100
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $2,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $2,000
Planned Investment
Frank Peanut $6,000
Jacob Sweller $8,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $14,000
Loss at Start-up (Start-up Expenses) ($900)
Total Capital $13,100
Total Capital and Liabilities $15,100
Total Funding $16,000

2.3 Company Locations and Facilities

The primary operations of The Wonderkind will take place in New York, NY. Because all activities and information can be tracked and maintained using a personal computer and the Internet, we will not need exclusive office space until our operations have reached a scale in which dedicated office space is necessary.