Customer service is paramount in the bowling business. The starting point to accomplish this is to have a trained and motivated staff that enjoys working directly with the public. It is always easier to please your customers when the facility is spotless and all of the equipment is in proper working order. The center will establish community involvement to demonstrate how the business will contribute to a better quality of life. Community projects using the bowling center's facilities will be developed to help civic groups obtain their financial goals. School, church, and other groups will be welcomed for tours of the bowling center.
Kiln Creek Bowling Center's competitive advantage is derived from many factors. The following differentiate it from its competitors.
Kiln Creek Bowling Center will be the most modern and technologically advanced bowling center in the state of Virginia. The center is designed to fulfill the entire family's recreation and entertainment needs in a clean, safe environment. We will cater to the high income households and ensure they receive the best customer service in the industry.
Kiln Creek Bowling Center provides a venue for the entire family to enjoy their leisure time participating in a competitive sport that requires minimum strength and athletic ability. The light exercise will help improve their health, and they will experience a clean facility where the service is the best in the industry, at a fair price.
The chart and table below show Kiln Creek Bowling Center's projected Sales Forecast. Annual projections for three years are shown here, with first year monthly figures in the appendix.
The following table presents important events and their scheduled start and ending dates.
Kiln Creek Bowling Center's Marketing Plan was introduced in topic 4.2 Target Market Segment Strategy. Additional information appears in the following topics.
All prices will be competitive and fair to the customer. The cost of products sold will determine the selling price after adding overhead and profit.
We will use Cable TV, the leisure time section of the newspaper, and our website advertising as our three main ways to reach our customers.