Kiln Creek Bowling Center

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Bowling Entertainment Center Business Plan

Company Summary

The building site is a six-acre tract of wooded flat land, located in the most desirable business area of York County, known as the Kiln Creek business complex. It will be adjacent to the Regal 14 Cinema on Commonwealth Drive. This is the center of York County's commercial development. The demographic studies coincide precisely with AMF, Brunswick Bowling Corporation, and National Bowling Council requirements for a successful bowling center.

The market for a modern family bowling center in York County is superior to most, due to the tremendous population growth during the past five years, the overwhelming majority of which is within five miles of the building site. Bowling is the number-one family participation sport in the United States. There are 72 million people who bowl at least three games per week. This center will be a high-tech, totally computerized bowling center. The scores will be automatically displayed on a 34-inch color monitor. Additionally, each lane will have its own overhead 34-inch color TV that enables the customer to view his or her favorite TV program while bowling. Each lane is equipped with a telephone that provides the customer with the means to order food and beverages or contact the staff if assistance is needed. The telephone will also allow the bowler to receive incoming phone calls. By far, the most significant factor to affect the bowling business in the forthcoming decade is the dramatic growth of the 35-to-44-year-old segment of the population, which will increase by 42%. This age group represents the prime segment of the population that joins bowling leagues, and that means bottom-line profit for the center will increase.

The facility will be the most modern in the Tidewater area of Virginia. It automates the score-keeping, produces score printouts for each game, shows the bowler how to make a spare, provides league secretarial services to include keeping all required league bowling records. It maintains perpetual data on league, recreation, and leisure bowlers as to what time they bowl and how much money they spend on bowling, food, apparel, pro shop, etc. This invaluable information will be used in various marketing programs such as the frequent bowler program where the bowler receives prizes of his or her choice predicated on the amount of money spent in the center during a preset time. This will be a first for any Virginia bowling center. The data helps determine which promotions work and which do not. With this data, we can form new leagues to meet the needs of the bowler. The system also maintains an accounting system that automatically controls bowling revenue. In addition to the bowling itself, the following services will provide a significant income for the center with the Train Station restaurant providing the most in secondary revenue (see projected annual income and expenditures statement).

  • Train Station restaurant
  • Snack bar
  • Shoe rental
  • Billiard and dart parlor
  • Locker rentals
  • Video game room
  • Vending machines, pay phones
  • Ball polisher
  • Nursery for the young children of bowlers

2.1 Company Ownership

Kiln Creek Bowling Corporation is a privately held C corporation owned by Charles H. Collins Jr. and his family. A percentage of the stock will be sold to investors.

2.2 Start-up Summary

During the start-up phase of this project, the following major events will occur, some of them simultaneously:

  • Obtain significant investment
  • Secure a large commercial loan
  • Obtain all required permits
  • Purchase the building site
  • Preliminary architectural drawing
  • Order long lead items, e.g., steel
  • Order bowling and restaurant equipment
  • Approval of final architectural drawing
  • Clear lot/ site prep
  • Start building center (This on six-month time line)
  • Hire key personnel
  • Start development of leagues
  • Finalize operating procedures
  • Intensify marketing campaign
  • Hire remaining staff
  • Train staff
  • Order inventory
  • Open for business
Start-up Expenses
Land $0
Building $0
Bowling Equipment $0
Restaurant Equipment $0
Fixtures & Furniture $0
Professional Fees $20,000
Architectural Fees $50,000
Inventory $0
Insurance Operations $30,000
Insurances During Construction $15,000
Marketing $25,000
Payroll During Construction $85,000
Permits $10,000
Company Vehicle (Pickup) $0
Office Supplies $0
Site Work - Parking Lot $0
Rent of Temp Office (Construction Trailer) $3,000
Operational Expenses During Construction $10,000
Construction Elecltrical Power $8,500
Construction Telephones $2,000
Security Deposit Electrical $5,000
Security Deposit Water $1,000
Security Deposit Telephone $500
Grand Opening Cost $0
Financial Cost $0
Start Up Fund $0
Total Start-up Expenses $265,000
Start-up Assets
Cash Required $265,000
Start-up Inventory $0
Other Current Assets $970,000
Long-term Assets $3,000,000
Total Assets $4,235,000
Total Requirements $4,500,000
Start-up Funding
Start-up Expenses to Fund $265,000
Start-up Assets to Fund $4,235,000
Total Funding Required $4,500,000
Non-cash Assets from Start-up $3,970,000
Cash Requirements from Start-up $265,000
Additional Cash Raised $0
Cash Balance on Starting Date $265,000
Total Assets $4,235,000
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $3,000,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $3,000,000
Planned Investment
Investor 1 $1,500,000
Investor 2 $0
Other $0
Additional Investment Requirement $0
Total Planned Investment $1,500,000
Loss at Start-up (Start-up Expenses) ($265,000)
Total Capital $1,235,000
Total Capital and Liabilities $4,235,000
Total Funding $4,500,000

2.3 Company Locations and Facilities

The building will be a 43,000 square foot, pre-engineered, contemporary design bowling center with a facade constructed of masonry and glass. It will have 300 parking spaces.

The center will be strategically located to maximize the profits from the modern-day bowler; it will be constructed on Commonwealth Drive in York County, adjacent to the Regal 14 Cinema. This location is a half mile from I-64 exit 265B, in the Kiln Creek Shopping Complex, which includes Super K Department Store, Kroger, Farm Fresh, 14-screen Regal Cinema, an ice rink, six national restaurants, two banks, 35 other store-front type businesses, and a Wal-Mart/Sam's Club that is presently under construction. This is an excellent location for a multi-purpose bowling center. According to the York County Planning Division's statistical profile of the primary market area (one to five mile radius) the location is perfect, as described by the National Bowling Council study that outlines the required demographics for a successful bowling center.