Plan Outline
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SIC 4215 Motor Freight Transportation - Courier services, except by air
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Bicycle Courier Business Plan
The Two Wheeled Oracle
Executive Summary
Two Wheeled Oracle is a bicycle based courier service in Portland, Oregon, catering to law firms. The Oracle can transport documents as well as small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted, non law firm customers will be served as well, but will not be targeted.
The Oracle will offer reliability and industry insight to law firms, enabling it to provide superior service relative to the current service providers. This will allow the company to rapidly gain market share. Profitability will be reached by month nine, and revenue for year three will be very comfortable.
1.1 Objectives
The objectives for the first three years of operation include:
- To create a service-based company whose primary goal is to exceed customer's expectations.
- The utilization of The Oracle by at least 30 different law firms.
- To increase the number of clients served by 20% per year through superior service.
- To develop a profitable start-up business within the first year of operation.
1.2 Mission
Two Wheeled Oracle's mission is to provide law firms with an environmentally friendly, expedient delivery service. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place. Our services will exceed the expectations of our customers.
