Plan Outline
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SIC 7011 Hotels, Rooming Houses, Camps, and Other Lodging Places - Hotels and motels
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Bed and Breakfast - Caribbean - Business Plan
Vette Kat Harbour Bed and Breakfast
Web Plan Summary
The firms of Nevis Associates and Antigua Associates will build an e-commerce enabled platform and website for the Vette Kat Harbour Bed & Breakfast. SuperInn will be used for advanced room booking software and full credit card integration.
The website will encompass the award winning photography of Ms. Jenné Sequa and Mr. Kayman St. Lucia. It's design will be simple yet elegant.
Search Engine strategies will be provided for linking into 2000+ search engines (inclusive of top shelf AOL, MSN, Yahoo!, Google, etc.) via WebPosition Gold.
Some limited Google AdWords will be used. Overture Networks SEO strategies created by Max Nevis will be employed.
Local linking via BBB and COC with others will take place as will BBOnline and ABBA.
We will also link into the various promotional schemes for significant events held on all the local islands.
6.1 Website Marketing Strategy
Market strategy in an Internet room-booking business depends on recognition of expertise by the consumer. For the Vette Kat Harbour Bed & Breakfast, it will start with our existing brick-and-mortar customer base, informing them of our Internet presence and encouraging their word-of-mouth recommendations to others. Further awareness will be heightened by utilizing search engine marketing, banner advertising, and affiliates.
