Vette Kat Harbour Bed and Breakfast

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Bed and Breakfast - Caribbean - Business Plan

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Services

The Vette Kat Harbour Bed & Breakfast is a small, attractive B & B that offers travelers, sailors, vacationers a relaxed, small town setting for a weekend getaway, change of scenery, family occassions, etc.  Vette Kat Harbour Bed & Breakfast has a large central gathering room, an upstairs covered patio, and outside gardens that will allow travelers to socialize.  The customers will receive the personal attention of Kayman St. Lucia and his family, who will meet any need a traveler has.

The Vette Kat Harbour Bed & Breakfast provides a gourmet breakfast feast and can meet any dietary restriction.  Vette Kat Harbour Bed & Breakfast overlooks the beautiful Caribbean island harbour of Vette Kat, and is a comfortable casual from the seaside, through our small town.

3.1 Service Business Analysis

Although Bed and Breakfasts have been firmly established in Europe for years, they were introduced in the United States in the late 1960s.  There are now more than 20,000 B & Bs, up from about 2,000 in 1979.  A sign of a maturing industry is the increasing average number of rooms per property, increasing occupancy rates, and increasing number of associations and support services; i.e., national, state, and regional associations setting standards.  There are now professional newsletters, travel publications, guidebooks, and vendors catering to small lodges.  The rewards of being a Bed and Breakfast host include meeting people, adding income, gaining independence and an enjoyable way of life, and perhaps, restoring an old building.  The business can give you great satisfaction as it grows into a valuable investment.  As a host, your personality, distinctive and personalized hospitality, standards of excellence, and creative marketing can make a significant difference.

Importance of Image, Name, and Word-of-Mouth:

The personal image one projects and the reputation of a B & B can make the difference between success and failure.  I need to promote myself as well as my B & B.  I will be judged on how I dress, walk, speak, and interact.  My attitude of caring and ability to make guests feel special will produce repeat and referral business.  A good, lasting impression can be created by (1) front desk personal and telephone contact with guests; (2) the name of my B & B, my logo, slogan, and sign; (3) the design of my stationery and business cards; and (4) the eye-catching brochures and confirmation cards.

Coming up with a catchy name—one that sounds good, piques people’s curiosity, and tells something about the B & B—is an important marketing consideration.  Given the nature of our island group as well as proximity to the rest of the tropical paradise of the Caribbean - I believe I have done a great job!  The name alone can help generate customers.  A consumer’s decision to select a B & B may involve actually visualizing or imagining what it may be like to stay in the B & B.  B & Bs grow stronger by personal recommendations of customers and friends.  Consumers generally ask trusted friends where to find a good B & B.  It is the quality of the total B & B experience that makes the customer appreciative and talkative.  Prospective owners/hosts need to be aware of how critical word-of-mouth public relations are in the growth of their B & B, thus one of our most important goals should be that every customer have an enjoyable experience.

There are hardly any B & B's in the region. We are the first to be established on our island, though a few exist on neighboring isles.