Mad Keen Motors is a family business, in which each employed family member oversees the area of operations best suited to his or her talents.
- Mark Keen is in charge of marketing and advertising, and non-mechanic employee training and personnel issues. Mark will oversee the company's new website
- Barry Keen is head mechanic, and supervises all the mechanics working for Mad Keen Motors.
- Elisabeth Keen oversees the financial aspects of the business, including billing, accounting, and taxes.
In weekly meetings, these managers follow up on planned goals and deadlines and plan for the ongoing operations of the business.
7.1 Personnel Plan
Mad Keen employees ten full-time mechanics, as well as eight other full-time workers who serve as receptionists, car wash and valet attendants, and salespeople.