Mad Keen Motors

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Automotive Repair - Sales - Valet Business Plan

Management Summary

Mad Keen Motors is a family business, in which each employed family member oversees the area of operations best suited to his or her talents.

  • Mark Keen is in charge of marketing and advertising, and non-mechanic employee training and personnel issues. Mark will oversee the company's new website
  • Barry Keen is head mechanic, and supervises all the mechanics working for Mad Keen Motors.
  • Elisabeth Keen oversees the financial aspects of the business, including billing, accounting, and taxes. 

In weekly meetings, these managers follow up on planned goals and deadlines and plan for the ongoing operations of the business.

7.1 Personnel Plan

Mad Keen employees ten full-time mechanics, as well as eight other full-time workers who serve as receptionists, car wash and valet attendants, and salespeople.

Personnel Plan
FY 2006 FY 2007 FY 2008
Mark Keen, Co-Owner £24,000 £20,000 £20,000
Barry Keen, Co-Owner £18,000 £20,000 £20,000
Mechanics £240,000 £242,000 £243,000
Other Staff £102,000 £103,000 £104,000
Elisabeth Keen, Admin £18,000 £20,000 £20,000
Total People 17 17 19
Total Payroll £402,000 £405,000 £407,000