Automotive Repair - Sales - Valet Business Plan

Mad Keen Motors

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Company Summary

Mad Keen Motors is a family-owned business located in Backwater Downs, a suburb of London. It has been under the ownership of the Keen family for 35 years and has grown from a single mechanical repair shop to five locations that deal with body and mechanical repairs, vehicle storage and towing, washing and valeting and used car sales.

2.1 Company History

Mad Keen Motors has done very well. Annual net profits have exceeded £30,000 for the last two years. We decreased the marketing budget last year, which led to a small decline in sales. By directing the missing amount (and a bit more) towards the creation of a website, we hope to increase overall sales and net profits. The table shows only last year's performance.

Past Performance
FY 2003 FY 2004 FY 2005
Sales £0 £0 £798,000
Gross Margin £0 £0 £767,853
Gross Margin % 0.00% 0.00% 96.22%
Operating Expenses £0 £0 £695,820
Inventory Turnover 0.00 0.00 5.01
Balance Sheet
FY 2003 FY 2004 FY 2005
Current Assets
Cash £0 £0 £203,488
Inventory £0 £0 £12,040
Other Current Assets £0 £0 £70,000
Total Current Assets £0 £0 £285,528
Long-term Assets
Long-term Assets £0 £0 £1,250,000
Accumulated Depreciation £0 £0 £15,000
Total Long-term Assets £0 £0 £1,235,000
Total Assets £0 £0 £1,520,528
Current Liabilities
Accounts Payable £0 £0 £20,000
Current Borrowing £0 £0 £0
Other Current Liabilities (interest free) £0 £0 £0
Total Current Liabilities £0 £0 £20,000
Long-term Liabilities £0 £0 £750,000
Total Liabilities £0 £0 £770,000
Paid-in Capital £0 £0 £400,000
Retained Earnings £0 £0 £314,488
Earnings £0 £0 £36,040
Total Capital £0 £0 £750,528
Total Capital and Liabilities £0 £0 £1,520,528
Other Inputs
Payment Days 0 0 30
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Past Performance
FY 2003 FY 2004 FY 2005
Sales £0 £0 £798,000
Gross Margin £0 £0 £767,853
Gross Margin % 0.00% 0.00% 96.22%
Operating Expenses £0 £0 £695,820
Inventory Turnover 0.00 0.00 5.01
Balance Sheet
FY 2003 FY 2004 FY 2005
Current Assets
Cash £0 £0 £203,488
Inventory £0 £0 £12,040
Other Current Assets £0 £0 £70,000
Total Current Assets £0 £0 £285,528
Long-term Assets
Long-term Assets £0 £0 £1,250,000
Accumulated Depreciation £0 £0 £15,000
Total Long-term Assets £0 £0 £1,235,000
Total Assets £0 £0 £1,520,528
Current Liabilities
Accounts Payable £0 £0 £20,000
Current Borrowing £0 £0 £0
Other Current Liabilities (interest free) £0 £0 £0
Total Current Liabilities £0 £0 £20,000
Long-term Liabilities £0 £0 £750,000
Total Liabilities £0 £0 £770,000
Paid-in Capital £0 £0 £400,000
Retained Earnings £0 £0 £314,488
Earnings £0 £0 £36,040
Total Capital £0 £0 £750,528
Total Capital and Liabilities £0 £0 £1,520,528
Other Inputs
Payment Days 0 0 30