Plan Outline
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SIC 7538 Automotive Repair, Services and Parking - General automotive repair shops
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Auto Repair Service Business Plan
Quick and Dirty Auto Repair
Strategy and Implementation Summary
QDAR will succeed by offering its customers high-quality, rapid, and convenient auto repair service. Additionally, QDAR will succeed by ensuring a full range of auto parts inventory and rapid shipping capability of major auto parts.
5.1 Competitive Edge
QDAR's competitive edge is the heavy focus on customer convenience by offering unlimited shuttle service, rapid turnaround on auto repair jobs, and a referral network of a few local major tow truck companies.
5.2 Sales Strategy
QDAR will focus its sales strategy on effectively reaching the target customer segment of upper and middle class customers. For this purposes, the company will employ direct sales staff. At the same time, the company will further strengthen its relationships with the tow truck companies to capture auto repair needs of the local and highway traffic.
QDAR plans to deliver sales as shown in the table and charts below.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Unit Sales | |||
| Auto Repair Jobs | 16,800 | 18,900 | 21,263 |
| Auto Parts | 75,000 | 84,375 | 94,922 |
| Other | 0 | 0 | 0 |
| Total Unit Sales | 91,800 | 103,275 | 116,184 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Auto Repair Jobs | $300.00 | $315.00 | $330.75 |
| Auto Parts | $60.00 | $63.00 | $66.15 |
| Other | $0.00 | $0.00 | $0.00 |
| Sales | |||
| Auto Repair Jobs | $5,040,000 | $5,953,500 | $7,032,572 |
| Auto Parts | $4,500,000 | $5,315,625 | $6,279,082 |
| Other | $0 | $0 | $0 |
| Total Sales | $9,540,000 | $11,269,125 | $13,311,654 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Auto Repair Jobs | $100.00 | $105.00 | $110.25 |
| Auto Parts | $30.00 | $31.50 | $33.08 |
| Other | $0.00 | $0.00 | $0.00 |
| Direct Cost of Sales | |||
| Auto Repair Jobs | $1,680,000 | $1,984,500 | $2,344,191 |
| Auto Parts | $2,250,000 | $2,657,813 | $3,139,541 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $3,930,000 | $4,642,313 | $5,483,732 |
