Martini Astrology and Tarot

Start your own business plan »

Astrology Tarot Card Business Plan

Market Analysis Summary

Martini will focus on customers between the ages of 15 and 60 wanting to have their astrological charts interpreted, or who are interested in tarot readings. My largest growth market will be those under the age of 29, but the market I will get the most repeat customers from will be between the ages of 30 to 45.

4.1 Market Segmentation

The market analysis numbers are based on the general population of Eugene, and were taken by the Census Board.

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
29 and under 15% 95,000 109,250 125,638 144,484 166,157 15.00%
30-45 10% 150,000 165,000 181,500 199,650 219,615 10.00%
46 and over 5% 50,000 52,500 55,125 57,881 60,775 5.00%
Total 10.92% 295,000 326,750 362,263 402,015 446,547 10.92%

4.2 Market Needs

My target clients are those who are interested in having a glimpse into their future. They will use my readings for consulting and entertainment purposes. Ideally, they will come to me for a long-term alliance, looking for reliable readings and empathic support.

4.3 Target Market Segment Strategy

Sales forecast for October and December are higher due to holidays such as Halloween/Samhain and Christmas/Winter Solstice. Also, because much of business will be done in coffee shops, fairs, and parties, concrete sales forecast of units is difficult, but should remain fairly steady.

4.4 Service Business Analysis

The astrology and tarot business consists of thousands of smaller companies and individuals. Most are online at this time, so face-to-face service is harder to find, and not easily accessible. Most clients stumble on to these businesses by mistake or luck, and purchase depending on their needs at that time.

4.4.1 Main Competitors

My main competition will be others in the Eugene/Springfield area providing the same type of services, and services available over the Internet.

4.4.2 Competition and Buying Patterns

The key element in purchase decisions made at the client level is trust in the reputation and reliability of Martini Astrology and Tarot.

Pricing is surprisingly variable. In consulting at this level, it is easier to be priced too low than too high. Clients and potential clients expect to pay substantial fees for the best quality professional advice.

4.4.3 Business Participants

The astrology and tarot reading industry is made up of many small participants, with a few world-renowned readers.

4.4.4 Distributing a Service

Consulting is sold and purchased mainly on a word-of-mouth basis, with relationships and previous experience being by far the most important factor.