Martini Astrology and Tarot's financial growth will be through cash flow. I recognize that this means we will have to grow more slowly, but it ensures stability.
The financial plan depends on important assumptions, most of which are shown in the following table. From the beginning, we realize that word of mouth and repeat customers will be critical, and can only be influenced through quality readings and customer satisfaction.
The following Benchmarks chart indicates the key financial indicators for the first three years. I foresee major growth in sales, especially during holiday seasons.
The following table and chart summarize the Break-even Analysis. With relatively low monthly fixed costs, it will not be difficult to achieve the break-even point the first month. It's important to note that most of the fixed cost is my own compensation.
Advertising expenses are accounted for depending on the month and what holidays will be coming up. Travel expenses stay the same since most traveling will be done in the general area of Eugene and not much is expected. Other expenses include books, seminars, costumes, etc. Utilities, rent, and consultants are not taken into account because most work will not be done at home. Costs to look into at a later date might include the cost of a stand at the Saturday Market, licensing, working from a small office, etc.
The annual cash flow figures are included below and the more important detailed monthly numbers are included in the appendix. Cash flow will depend on the amount of time I spend in the field providing my service to customers, so projections may vary.
The Balance Sheet in the following table shows managed but sufficient growth of net worth, and a healthy financial position. The monthly estimates are included in the appendices.
The following table contains ratios from the entertainment industry, as determined by the Standard Industry Classification (SIC) Index #7299, Personal Services.