KnaelHaed ASPware, Inc.

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ASP Software Developer Business Plan

Company Summary

KnaelHaed ASPware is a serviced website that supports the creation and dissemination of electronic construction documents, such as plans, estimates, schedules, budgets and proposals. It is a medium for connecting builders, subcontractors, and building owners to manage and collaborate on their projects. The production of these documents will be done using off-the-shelf industry leading software applications, utilized by outsourced workers overseas, with the finished products posted to a secure website. The overall idea is to help builders reduce labor costs and streamline operations.

KnaelHaed ASPware will give away free 3D building models in an effort to increase advantages in attracting builders to the site and encouraging the use of 3D building designs. The building information will allow us to offer other related knowledge services such as estimating, proposals, budgets, and facilities maintenance. The facilities maintenance functionality will be like other CAFM (Computer Aided Facilities Maintenance) software packages, except that it will be online and integrated with KnaelHaed ASPware's 3D building models. KnaelHaed ASPware's service will not be restricted to the home builder market but marketed to commercial builders as well.

2.1 Company Ownership

KnaelHaed ASPware is the brainchild of Mr. Paul Peen, incorporated as a limited liability company and is headquartered in Bigburg-by-Bay. The Company shareholders are founder, Paul Peen and selected investors. Mr. Peen has an extensive background in software development with more than 25 years of experience in the software industry.

2.2 Start-up Summary

Total start-up requirements (including legal costs, logo design, stationery and related expenses) comes to $120,710. The start-up costs are to be financed partially by the direct owner investment of $10,000 and financing in the amount of $110,710. The details are included in the following table and chart.

Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $800
Rent $4,800
Software $21,000
Server and Hardware $23,000
Sales Campaign $5,000
Logo/Brand Development $1,000
Web Design $4,000
Domain/Hosting $110
Total Start-up Expenses $60,710
Start-up Assets
Cash Required $60,000
Other Current Assets $0
Long-term Assets $0
Total Assets $60,000
Total Requirements $120,710

2.3 Company Locations and Facilities

KnaelHaed ASPware will be based in Bigburg-by-Bay. The office lease average is $6 per square foot in our area, and the Company will occupy approximately 800 sq. feet of space for day-to-day operations. There will be four management employees covering Web Maintenance and General Administration.