What is the Marketing Strategy Pyramid, Where Did it Come From?

The Strategy Pyramid assumes that strategy is built on concrete tactics, that tactics are built on specific, measurable business programs, and that programs are business activities with budgeted expenses, well-defined responsibilities, deadlines, and measurable results. It is a framework built into our marketing plan software, Sales and Marketing Pro.

We use the Strategy Pyramid for business and marketing planning because it is simple and effective. It is especially good at building a real link between planning and action. The Marketing Plan pyramid forms the foundation of this software and methodology. The strategy at the top is a matter of focusing on well-defined markets and user needs. At the second level, you need to develop tactics to satisfy user needs and communicate with your target market. At the third level, you define specific programs. Sales and Marketing Pro includes tools to develop and manage a marketing strategy pyramid as part of your marketing management.

For more information on this, check out the sample marketing plans.