Art School Museum Business Plan

Management Summary

The initial management team consists of Karolyn Kuehner, Executive Director; Sheri Jendra, Operations Director; and Nancy McGourty, Marketing Director.

Karolyn Kuehner, Executive Director. The Executive Director is hired by the board of directors. Responsibilities include, but are not limited to:

• Advise the board and carry out tasks assigned by the board.
• Oversee daily operations, project planning, and special events, working closely with each program coordinator.
• Personnel management (recruitment, hiring, training, evaluation and termination of staff).
• Together with the Operations Director, develop and manage the annual budget for board approval including necessary revisions.
• Program development.
• Supervision of artistic staff.
• Develop network of support within the arts community.
• Develop and implement outreach program.

Sheri Jendra, Operations Director. The Operations Director is hired by the Executive Director. Responsibilities include, but are not limited to: 

• Advise the board and carry out tasks assigned by the board.
• Assist in personnel management.
• Development of administrative standards and procedures related to personnel and staff development.
• Supervision of staff.
• Serve as liaison between staff and board members.
• Coordinate with the Executive Director and the board to oversee activities including grant applications, management of grants, special projects, fiscal management.
• Together with the Executive Director, develop and manage the annual budget for board approval including necessary revisions.
• Oversee the preparation of the annual report of activities as well as fiscal reports.
• Manage network finances and reporting, including museum store.
• Coordinate work on annual audits.
• Define priorities for all supervised staff.
• Inventory management of art and office supplies.

Nancy McGourty, Marketing Director. The Marketing Director is hired by the Executive Director. Responsibilities include, but are not limited to: 

• Advise the board and carry out tasks assigned by the board.
• All marketing activities including establish the marketing budget with the executive director; create and implement marketing plan; develop marketing materials; advertising placement; develop direct mail plan.
• Membership management including establish and maintain member and prospective member databases;  produce renewal notices; special member mailings.
• Publication and distribution of the quarterly newsletter.
• Website maintenance.
• Direct fundraising activities.
• Coordinate volunteers.
• Coordinate solicitation of corporate and in-kind donations.
• Measure effectiveness of marketing activities (program tracking).

Organizational Structure

Our initial team includes three directors, a curator, four senior staff working artists, and two store clerks. During the second month of operation we will add two junior staff members, and in the third month of operation we will add another. In the fourth month, we will add the Culture Bugs/Art Colony program coordinator. All staff positions are part-time. The Executive Director will assume the responsibility of the program coordinator until that position is filled.

As stated in our articles of incorporation, our board of directors is to consist of a minimum of five and a maximum of twelve persons. We currently have seven persons serving on our board of directors representing various facets of both the arts and business.

Personnel Plan

Store Manager. This person is responsible for the operation of the Curiosity Shop. Responsibilities include sales, retail display, and balancing cash intake. Additionally, this person will collect admission fees and distribute membership and program information. (Part-time position for two employees, approximately 80 hours each per month.)

Culture Bugs and Art Colony Coordinator. This person plans and executes the Culture Bugs and Art Colony Programs. (Part-time position, approximately 60 hours per month.)

Curator. This person curates all exhibits in the Museum's three galleries. (Part-time position, approximately 60 hours per month.)

Senior Staff.  All senior staff members must have experience working with children through their art. Staff members assist children as needed and serve as monitors in the various open-art stations throughout the Museum. They demonstrate their skills to the children, guide visitors through the galleries, and maintain studio space. Staff also participate in the planning and execution of the daily Storytime at Poppyseed Palace, the Daily Special, and Second Sunday Family Workshops. (Part-time position for 4 employees at approximately 52 hours each per month.)

Junior Staff. Junior staff members assist senior staff members when needed. They ensure that all stations are kept clean and materials are in place. They monitor the children's behavior and, if needed, gently assist them to engage in appropriate activities. Junior staff members are college students at Saint Xavier University. (Part-time position for 3 employees at approximately 54 hours each per month.)