Airport Shuttle Business Plan

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Strategy and Implementation Summary

Valley Airporter has developed a strong customer support base at Oregon State University and numerous high-tech companies in Corvallis.  The expansion of services is in response to the growing demand by these repeat customers for additional shuttle times and greater capacity of buses. 

To facilitate increased sales at Oregon State University, the shuttle will pick up and deliver customers in front of the university's bookstore on campus.

To increase ridership with high-tech companies, Valley Airporter will offer the round-trip fare package of $60 when a company purchases 10 or more round-trip tickets in advance.

5.1 Sales Forecast

The following is the sales forecast for three years.

Sales Forecast
2002 2003 2004
Sales
Shuttle Tickets $550,000 $595,000 $650,000
Other $0 $0 $0
Total Sales $550,000 $595,000 $650,000
Direct Cost of Sales 2002 2003 2004
Shuttle Tickets $67,000 $73,000 $78,000
Other $0 $0 $0
Subtotal Direct Cost of Sales $67,000 $73,000 $78,000