Pioneer Consulting

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Advertising Marketing Consulting Business Plan

Strategy and Implementation Summary

Pioneer Consulting will focus on the small start-up companies and existing small businesses that need marketing consulting but heretofore could not afford outsourcing the development of strategic marketing plans.

5.1 Competitive Edge

Pioneer Consulting's competitive advantage is twofold:

  • Pioneer Consulting is targeting customers that the large professional marketing consulting firms don't actively pursue. There is no direct competition to Pioneer Consulting's services.
  • The broad range of services that Pioneer Consulting can provide to its customers.

5.2 Sales Strategy

Pioneer Consulting's sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group's services.

5.2.1 Sales Forecast

The following table and chart highlight forecasted sales for three years.

Sales Forecast
Year 1 Year 2 Year 3
Sales
Start-up Businesses $9,550 $15,000 $22,000
Existing Small Businesses $14,300 $20,000 $30,000
Total Sales $23,850 $35,000 $52,000
Direct Cost of Sales Year 1 Year 2 Year 3
Start-up Businesses $0 $0 $0
Existing Small Businesses $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0