Pioneer Consulting will be focusing on a very specific part of the business market:
Small Start-up Companies.
Existing Small Businesses.
4.1 Market Segmentation
Pioneer Consulting will focus on two groups of businesses:
Small Start-up Companies - These small start-up businesses can rarely afford marketing consulting services and don't have the in-house expertise to create strategic marketing plans. Their focus is always on getting a product or service out to customers. The city is growing at a rate of 10% annually and the numbers of start-ups increase each year in all the city's major industries and service areas. Pioneer Consulting believes that this is an underserved market segment and that they could provide an invaluable service to these target clients.
Existing Small Businesses - These companies have already reached some limited success and are planning to expand their operations. Typically, they haven't used marketing consulting services in the past. Perhaps the success of their product or service is only hiding marketing problems in the operation that will emerge as greater pressure is placed on the company performance. Each stage of growth in a company presents challenges that can hurt its performance and success. Pioneer Consulting can provide these companies a focused marketing approach that is responsive to unique client demands, assisting them in achieving their future sales goals.