Pioneer Consulting

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Advertising Marketing Consulting Business Plan

Management Summary

Pioneer Consulting will be managed by project managers Susan Noyes and Issac Harris.

Susan Noyes was co-leader of the marketing team that won this year's Andrew Stiegman Marketing Competition. Susan has worked for MediaHound as a marketing assistant for the past three years and has participated in number of successful direct-mail campaigns.

Issac Harris worked for Dynamic Marketing Research as a research assistant for two years before entering Marshall School of Management's Marketing Graduate Program. He was also co-leader of the marketing team that won this year's Andrew Stiegman Marketing Competition.

The remaining team members are:

  • Elizabeth Rayburn - Elizabeth has three years of experience in media marketing as a former employee of Premier Marketing Consultants.
  • Al Takemoto - Al's skill focus is Internet and e-mail marketing. He has worked as a staff member of Gold Online Marketing Services for three years prior to his admission to Marshall School of Management.
  • Chris Pin - Chris has been a marketing assistant at Quick Silver Advertising for the past two years. His area of expertise is print advertising.

6.1 Personnel Plan

Pioneer Consulting will have a staff of five, the co-founders. They will pay themselves a moderate straight salary beginning with the fourth month after start-up.

Personnel Plan
Year 1 Year 2 Year 3
Susan Noyes $2,400 $4,800 $7,000
Elizabeth Rayburn $2,400 $4,800 $7,000
Issac Harris $2,400 $4,800 $7,000
Al Takemoto $2,400 $4,800 $7,000
Chris Pin $2,400 $4,800 $7,000
Total People 0 0 0
Total Payroll $12,000 $24,000 $35,000