Advertising Marketing Consulting Business Plan

Management Summary

Pioneer Consulting will be managed by project managers Susan Noyes and Issac Harris.

Susan Noyes was co-leader of the marketing team that won this year's Andrew Stiegman Marketing Competition. Susan has worked for MediaHound as a marketing assistant for the past three years and has participated in number of successful direct-mail campaigns.

Issac Harris worked for Dynamic Marketing Research as a research assistant for two years before entering Marshall School of Management's Marketing Graduate Program. He was also co-leader of the marketing team that won this year's Andrew Stiegman Marketing Competition.

The remaining team members are:

• Elizabeth Rayburn - Elizabeth has three years of experience in media marketing as a former employee of Premier Marketing Consultants.
• Al Takemoto - Al's skill focus is Internet and e-mail marketing. He has worked as a staff member of Gold Online Marketing Services for three years prior to his admission to Marshall School of Management.
• Chris Pin - Chris has been a marketing assistant at Quick Silver Advertising for the past two years. His area of expertise is print advertising.

6.1 Personnel Plan

Pioneer Consulting will have a staff of five, the co-founders. They will pay themselves a moderate straight salary beginning with the fourth month after start-up.