Marrowstone Advertising

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Advertising Consulting Business Plan

Management Summary

The company will have four officers including our president, Mr. Curtiss Cole. Our head of operations will be Mr. David Danielson, plus two advertising consultants, and a graphic artist. Mr. Winn will handle all of our audio-visual design work and he will eventually have a staff of graphic artists working under him. Finances and general admin will be handled by Mrs. Marks.

The company plans to hire additional advertising consultants, graphic artists and administrative personnel as we begin to get large numbers of contracts.

6.1 Personnel

Marrowstone's management brings to the company strong capabilities in creative flair, research, and a unique combination of skills drawn from other businesses.

Mr. Curtis Cole is a former marketing executive with the Land Trust Alliance and has many years of experience working with nonprofits in the environmental field. Previous companies Mr. Cole has worked for include the Sierra Club and the Audubon Society. Mr. Cole has successfully launched numerous advertising and public awareness campaigns with these organizations including efforts to preserve the orca population in the Puget Sound region and to reduce the pollution levels in Denver, CO. Mr. Cole has an MBA in marketing and a BS in international relations.

Mr. David Danielson graduated from Penn State University with a bachelors degree in marketing in 1975. From 1978-1988 Mr. Danielson worked for Ford Motor Company as an advertising executive. In 1989 he went to work for Anderson Consulting in their marketing and advertising division. Four years later, Mr. Danielson went to work as the Boy Scouts of America's chief marketing executive.

Personnel Plan
Year 1 Year 2 Year 3
Mr. Curtis Cole- president $36,000 $36,000 $60,000
Mrs. Jennie Marks - CFO $36,000 $36,000 $60,000
Mr. David Danielson - projects manager $36,000 $36,000 $45,000
Mr. Milo Winn - audio-visual director $36,000 $36,000 $36,000
Advertising consultant $36,000 $36,000 $36,000
Advertising consultant $0 $36,000 $36,000
Graphic artist $0 $0 $21,000
Total People 5 6 7
Total Payroll $180,000 $216,000 $294,000