Marrowstone Advertising

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Advertising Consulting Business Plan

Company Summary

Marrowstone Advertising Consultants will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr. Curtiss Cole, a former marketing executive with the Boy Scouts of America. Mr. Cole has brought together a highly respected group of marketing, development, and graphic art specialists who, combined, have a total of 35 years of experience with nonprofit organizations.

The company has a limited number of private investors and does not plan to go public. The company has its main offices in Reston, Virginia. The facilities include a design lab, conference rooms and office spaces. The company expects to begin offering its services in January.

The company's main clients will be small and start-up nonprofit institutions and local governments. By focusing on institutions such as these that have special needs, we believe we will be able to better serve our clients and produce a superior service that is more effective that other advertising firms.

2.1 Start-up Summary

Start-up assets required are $122,300, which includes cash needed to support operations until revenues reach an acceptable level. Start-up expenses are $31,700. Most of the company's liabilities will come from outside private investors and management investment, however, we have obtained $16,000 in current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. A long-term loan of $45,000 through Charter Bank of Richmond will be paid off in ten years.

Start-up Expenses
Legal $2,000
Insurance $1,000
Utilities $200
Rent $2,000
Accounting and bookkeeping fees $2,000
Expensed equipment $10,000
Advertising $6,500
Other $8,000
Total Start-up Expenses $31,700
Start-up Assets
Cash Required $117,300
Other Current Assets $5,000
Long-term Assets $10,000
Total Assets $132,300
Total Requirements $164,000
Start-up Funding
Start-up Expenses to Fund $31,700
Start-up Assets to Fund $132,300
Total Funding Required $164,000
Non-cash Assets from Start-up $15,000
Cash Requirements from Start-up $117,300
Additional Cash Raised $0
Cash Balance on Starting Date $117,300
Total Assets $132,300
Liabilities and Capital
Current Borrowing $16,000
Long-term Liabilities $45,000
Accounts Payable (Outstanding Bills) $3,000
Other Current Liabilities (interest-free) $0
Total Liabilities $64,000
Planned Investment
Mr. Curtis Cole $25,000
Ms. Jennie Marks $20,000
Mr. David Danielson $20,000
Mr. Milo Winn $8,000
Others $27,000
Additional Investment Requirement $0
Total Planned Investment $100,000
Loss at Start-up (Start-up Expenses) ($31,700)
Total Capital $68,300
Total Capital and Liabilities $132,300
Total Funding $164,000

2.2 Company Ownership

The company will have a number of outside private investors who will own 27% of the company's shares. The rest will be owned by the senior management including Mr. Curtis Cole, (25%), Ms. Jennie Marks (20%), Mr. David Danielson, (20%), and Mr. Milo Winn (8%). All other financing will come from loans.