Plan Outline
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Advertising Consulting Business Plan
Marrowstone Advertising
Company Summary
Marrowstone Advertising Consultants will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr. Curtiss Cole, a former marketing executive with the Boy Scouts of America. Mr. Cole has brought together a highly respected group of marketing, development, and graphic art specialists who, combined, have a total of 35 years of experience with nonprofit organizations.
The company has a limited number of private investors and does not plan to go public. The company has its main offices in Reston, Virginia. The facilities include a design lab, conference rooms and office spaces. The company expects to begin offering its services in January.
The company's main clients will be small and start-up nonprofit institutions and local governments. By focusing on institutions such as these that have special needs, we believe we will be able to better serve our clients and produce a superior service that is more effective that other advertising firms.
2.1 Start-up Summary
Start-up assets required are $122,300, which includes cash needed to support operations until revenues reach an acceptable level. Start-up expenses are $31,700. Most of the company's liabilities will come from outside private investors and management investment, however, we have obtained $16,000 in current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. A long-term loan of $45,000 through Charter Bank of Richmond will be paid off in ten years.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $2,000 |
| Insurance | $1,000 |
| Utilities | $200 |
| Rent | $2,000 |
| Accounting and bookkeeping fees | $2,000 |
| Expensed equipment | $10,000 |
| Advertising | $6,500 |
| Other | $8,000 |
| Total Start-up Expenses | $31,700 |
| Start-up Assets | |
| Cash Required | $117,300 |
| Other Current Assets | $5,000 |
| Long-term Assets | $10,000 |
| Total Assets | $132,300 |
| Total Requirements | $164,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $31,700 |
| Start-up Assets to Fund | $132,300 |
| Total Funding Required | $164,000 |
| Assets | |
| Non-cash Assets from Start-up | $15,000 |
| Cash Requirements from Start-up | $117,300 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $117,300 |
| Total Assets | $132,300 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $16,000 |
| Long-term Liabilities | $45,000 |
| Accounts Payable (Outstanding Bills) | $3,000 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $64,000 |
| Capital | |
| Planned Investment | |
| Mr. Curtis Cole | $25,000 |
| Ms. Jennie Marks | $20,000 |
| Mr. David Danielson | $20,000 |
| Mr. Milo Winn | $8,000 |
| Others | $27,000 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $100,000 |
| Loss at Start-up (Start-up Expenses) | ($31,700) |
| Total Capital | $68,300 |
| Total Capital and Liabilities | $132,300 |
| Total Funding | $164,000 |
2.2 Company Ownership
The company will have a number of outside private investors who will own 27% of the company's shares. The rest will be owned by the senior management including Mr. Curtis Cole, (25%), Ms. Jennie Marks (20%), Mr. David Danielson, (20%), and Mr. Milo Winn (8%). All other financing will come from loans.
